Step 1 – Multi-Model AnalysisMarketing Research and Data Analysis

You are to apply ALL of the models/concepts in the following list to (your allocated company):

1. Strategic Purpose, Environmental, Social, Governance (ESG) framework.
2. Hambrick and Fredrickson’s Five Major Elements of Strategy Content
3. Macro-environmental analysis (PESTEL/STEEPLE) and Porter’s six Forces Framework
4. Resource Audit, VRIO analysis of resources and capabilities
5. Relevant international models; Yip’s model, Gilani & Razeghi/Perlmutter’s management orientation framework