It is sound academic practice to acknowledge sources you have used for compiling a piece of work. It is essential that you do not pass off the work of others, as your own. Failing to reference appropriately could result in your assessors thinking you are guilty of plagiarism – using somebody else’s work or ideas as your own. You will find information relating to academic honesty in various student documentation including module guides and student handbooks.Marketing Research and Data Analysis

The university has recently introduced Turnitin to assist you in identifying where you have used original material so that you can ensure it is correctly referenced in your submission.