Question 20 How is an equity alliance different from a joint venture? An equity alliance involves ownership that facilitates transaction-specific ventures; a joint venture involves taking ownership by buying stock. C An equity alliance involves taking ownership in a partner; a joint venture involves two or more people owning a firm. An equity alliance involves taking ownership in a partner; a joint venture involves taking ownership by buying stock. An equity alliance involves partners contributing equity to a joint venture; a joint venture involves two or more people owning a firm. CMarketing Research and Data Analysis