Chapter 1Marketing Research and Data Analysis
- Why are writing skills more important in today’s workplace than ever before?
- List bad habits and distractions that can act as barriers to effective listening.
- Name four strategies for communicating with diverse audiences on the job.
Chapter 2
- List the three phases of the writing process and summarize what happens in each phase. Which phase requires the most time?
- Why is it acceptable to use instant messaging abbreviations (such as BTW) and happy faces in messages to friends but not in business messages?
Chapter 3
- Distinguish between formal and informal methods of researching data for a business message.
- Ideally, sentences should be how long? Why?
- What are the three main activities involved in the second phase of the writing process?
Chapter 4
- In proofreading, why is it difficult to find your own errors? How can you overcome this barrier?
- What design technique can you use to improve the readability of emails, memos, letters and reports?
Chapter 5
- What are some of the dangers of email?
- Describe the pros and cons of instant messaging and texting.
Chapter 6
- How can you determine when it is appropriate to send an email, a memo or a letter
- Why are many communicators intimidated when they must write goodwill messages expressing thanks, recognition, and sympathy?
Chapter 7
- What are the business communicator’s most important goals in communicating negative news?
- What does conveying empathy mean in delivering apologies?
Chapter 8
- When is persuasion necessary in business messages flowing downward in the organization?
- When might persuasion be necessary in business messages flowing upward?
- What has been the most interesting thing you have learned in the course so far?
- What has been the most surprising thing you learned in the course so far?