| ASSESSMENT 3 BRIEFMarketing Research and Data Analysis | |
| Subject Code and Title | MGT611/MGMT6015 International Business Strategy |
| Assessment – 3 | Presentation on Competition Strategy |
| Individual/Group | Group (3 people maximum) |
| Length | 10 minutes |
| Learning Outcomes | This assessment addresses the following Subject Learning Outcomes b) Apply relevant theories, models and frameworks to assess international business opportunities. e) Critically evaluate opportunities and challenges in emerging market and advocate competition strategies to navigate institutional context and manoeuvre competition. |
| Submission | For 12 weeks delivery – By 11:55pm AEST/AEDT on Friday at end of Module 6.1 (Week 11). For 6 weeks (Intensive) delivery – By 11:55pm AEST/AEDT on Friday at end of the Module 6 (wee 6). |
| Weighting | 30% |
| Total Marks | 30 Marks |
Context:
This assessment focuses on developing competition strategy to operate successfully in an emerging market. Students are expected to excel their critical thinking and analytical skills to develop innovative ideas and creative strategies to overcome the liability of foreignness to navigate the institutional context of an emerging market to manoeuvre competition. This group assessment will facilitate students developing the critical skills that are necessary to work effectively and efficiently in a multicultural team. Students are also expected to develop competencies in non-traditional, but increasingly important communication skills and the use of audio-visual tools to engage audience in oral presentation.
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