Assessment 1 Information
| Subject Code: Subject Name: Assessment Title: Assessment Type: Length: Weighting: Total Marks: Submission: Due Date: | MBA600 Capstone: Strategy Competitive Advantage Video Project Individual video recording 5 minutes (no more) 25% 100 Online Week 5 |
Your task
Individually, you are required to record a 5-minute video, in which you must briefly describe an organisation, analyse its environment, and then identify and analyse its competitive advantage.
Please note that you will be required to use the same organisation in the second assessment.
Assessment Description
In this individual assessment, students will be given an opportunity to focus all of their previous MBA learning (both theory and practice) to describe and analyse a successful real-world organisation concerning its development of a sustainable competitive advantage.
Assessment Instructions
Individually, choose for analysis an organisation from the alternatives in the list provided. It should be of interest or relevance to you, your current position and/or your MBA specialisation. Please note that if you focus on any other organisation not on the list provided, your submission will receive a grade of zero.
Assuming the role of an organisational consultant, you are to apply your strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage.
Findings should be presented in a video that provides an overview in a form and tone that could be presented to the organisation’s executive team. It should be 5 minutes long and contain 5 to 7 slides that assist the executive to understand the findings presented. Areas covered should include:
- Introduction.
- A brief overview of the organisation.
- An analysis of the external and internal environment using appropriate theories and frameworks.
- Clear articulation of the competitive advantage identified.
- A diagnosis of the sources, strengths, weaknesses and future sustainability of the competitive advantage outlined.
- A conclusion that identifies strategic opportunities and risks.
You are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation. You are also encouraged to explore and utilise webinar technologies features and include a wide range of multimedia and/or interactive content that is appropriate for a presentation to an executive.
You are required to use at least 10 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your video.
Assessment Submission
Students are encouraged to submit their work well before the deadline to avoid any possible technical difficulties. For those students who have limited experience in video making techniques, it is recommended to read the video FAQs document available to you under the assessments tab in MyKBS.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.
| Number of days | Penalty |
| 1* – 9 days | 5% per day for each calendar day late deducted from the total marks available |
| 10 – 14 days | 50% deducted from the total marks available. |
| After 14 days | Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s). |
| Note | Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students |
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full policy
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties?
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