UX Strategy

Contents

Part 1 – Introduction to System (1K words) 2

1.0 Introduction. 2

1.1 Current SUAA UX Design and Business Model 2

1.2 Academic and Market Research. 3

1.3 Analysis. 3

1.4 Summary. 3

2.0 Essay 2 (1K words) 3

2.1 User research. 3

2.2 User Journey. 3

2.3 Summary. 3

Add web link to (max 5 min) video of User Journey analysis. 3

3.0 Essay 3 (1K words) 3

3.1 Prototype – Add web link to prototype sample. 3

3.2 Usability Testing. 3

3.3 Summary. 3

4.0 Conclusions and Recommendations. 3

5.0 References. 3

Assessment Appendix. 5

Learning Outcomes: Self-Assessment (LOs – mapped for each of the 3 sections. Evidence all 5 are addressed.) 10

Ethics Policy. 11

Part 1 – Introduction to System (1K words)

1.0 Introduction

[ Add LO Number(s) for each section they are addressed ]
What is the context?

Who are the users?

What is the system?

What is the problem?

Why is it important?

Who should benefit from it?

What impact does technology have on that context?

What is the feature list comparison of existing systems?

1.1 Current SUAA UX Design and Business Model

[ Add ]

1.2 Academic and Market Research

[ Add ]

4.0 Conclusions and Recommendations

5.0 References

Harvard Style (Surname, 1st Initial. (Date), ‘Title’ – Publication / Web address <visit date>

Assessment Appendix

Assessment Details

Module Title:UX StrategiesModule Code:COM621Module Leader:Level:6Assessment Title:Solent Alumni Programme SystemAssessment Number:AE1Assessment Type:Report + PrototypeRestrictions on Time/Word Count:3000 wordsConsequence of not meeting time/word count limit:It is essential that assignments keep within the time/word count limit stated above. Any work beyond the maximum time/word length permitted will be disregarded and not accounted for in the final grade. *Individual/Group:IndividualAssessment Weighting:100%Issue Date:30 Sept. 2021Hand In Date:21/1/2022Planned Feedback Date:04/02/2022Mode of Submission:on-line via SOLNumber of copies to be submitted:1 Copy per student including all parts of assignment Anonymous Marking This assessment is exempt from anonymous marking.

Assessment Task

DESIGN BRIEF AND TERMS OF REFERENCE

This project aims to research and analyse the UX Strategy for the Solent University Alumni Association (SUAA). A project Gantt chart will be needed to produce a work plan for the 3 K word final report. Weekly progress will be shared in each class session and online. Students will do a case study analysis of the Solent University Alumni Association current website and related services / resources. The main university contacts are Mike Toy (SUAA manager) and Mark Humphrys (Marketing Manager). Please coordinate your communication with these staff members so we don’t send too many individual emails. Their support time is limited as our ‘clients’.

This is a summary of the overall assessment tasks:

1. A market research study will be done with at least 1 other university similar to SU.

1. Conduct a review of the Solent University mission, vision, value etc.

statements in light of corporate social responsibility to identify any gaps.

2. Critically compare this to at least 1 comparable UK university.

3. Critically compare this website to at least 1 other UK university alumni

website. NOTE: figures and tables can be put in the report appendix to save

on word count.

2. Review the SUAA website for UX strategy

including the services and resources offered.

3. The data collected and analysed will help inform some recommended changes to

the resources e.g. UX designs.

4. All ethical guidelines for research and NDA (non-disclosure agreements) or data

protection policies will be followed. e.g. consent forms for current Computing

students will be used to get primary data on the current website and resources,

compared to the student’s recommendations.

5. COM621 students will compile short interview questions for Mike and Mark as part of the business and website review process to submit as a group (not individuals).

6. Any surveys or interviews will done with current students (prospective alumni), not

with SO graduates due to data privacy regulations.

7. A 3K word summary report will be provided based on last year’s assessment to

provide consistency as detailed below.

NB: Recommendations will not be implemented. A summary presentation video will

be made from student submissions.

The project will be broken into four distinctive parts, which are explained below.

Part 1 – Introduction to System

Deliverable 1000 Words

Part 1 will be the assimilation of relevant information about the functionality of the system and requirements for the interface based on the type of user and frequency of use and clearly defined business goals. This section aims at what stockholders/shareholders want? An introduction should be provided to introduce your team idea, what solution it solves using context analysis or based on gain and pain model.

Tags: Assignment Help for Students, Assignment Help Free, Assignment Help Online Free, Assignment Help Websites, assignmenthelp, AssignmentHelpOnline, BestAssignmentHelp, myassignmenthelp, OnlineAssignmentHelp, Student Assignment Help, University Assignment Help