Paper 3 has identified a series of recommendations for future program iteration. The purpose of this assignment is to improve the current program delivery format and develop a campaign to recruit a new cohort for the implementation. Your Portfolio will showcase your efforts. Start reading and researching and think about what aspect of marketing you want to gain experience in during this Trimester. Your Portfolio is an opportunity to showcase what you can do in relation to integrating the 8 Benchmark Criteria and the CBE Process.
WORD LIMIT: 2,000 excl. references Attachments: 7004MKT Rubric Learning Portfolio(1)-1.doc
Portfolio Resources
The purpose of this assessment item is to demonstrate your social marketing ability – that is, your ability to apply marketing tools and techniques to develop and integrate marketing concepts with other approaches to influence behaviours that benefit people, the society and the planet.
Your task is to assemble a portfolio that showcases your social marketing ability. Upon completion of this course you are to submit a portfolio of the work that you delivered.
This folder contains resources that may be helpful.
Past Portfolio Exemplars Attachments: Final-creativebrief-print-ready-1.pdf 7004MKT – Assessment 2 – Report Indigi Day Out – Yannick van Hierden-1 .pdf