Business Analytics

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1
Assessment 3 – Business Analytics
Rubric (Report)

Fail Pass Credit Distinction High Distinction Marks
Purpose Purpose absent or
does not identify the
objectives report.		 Attempts to identify
the purpose but lacks
focus.		 Good attempt at
identifying the report’s
purpose. Identifies
most of the key
objectives.		 The purpose orients
the report and
identifies all main
objectives. It is well
written.		 The purpose orients
the report and
identifies all main
objectives. It is well
written, clear, and
concise.		 5
Background Institutional context
(i.e., literature
review) is absent or
does not cover the
relevant key
literature.		 Attempts to cover the
salient literature but
are somewhat limited
or superficial.		 A solid effort at
covering the salient
literature and its
limitations.		 A commendable effort
that covers the salient
literature. Links the
literature to the
problem being
investigated. This
section is well-written.		 An excellent effort that
covers the salient
literature and its
limitations. Links the
literature to the
problem being
investigated. The
section is well-written
and presented.		 10
Method Is absent or does not
cover the data source
and empirical
approach adopted.		 An acceptable attempt
that describes the data
source and empirical
approach, but it is
somewhat limited or
superficial.		 A solid effort that
described the data
source and empirical
approach. Identifies
limitations with the
data source and
empirical approach.		 A commendable effort
that describes that data
source and empirical
approach. Articulates
how it will address the
problem. Highlights
potential problems in
using this approach.
The section is well
written		 An excellent effort that
describes the data
source and empirical
approach. Articulates
how it will address the
problem. Highlights
potential problems in
using this approach
and potential caveats
when interpreting the
results. The section is
well-written and
presented.		 5

2

Fail Pass Credit Distinction High Distinction Marks
Results Is absent or does not
present the results.		 An acceptable attempt
that presents the
results. However, the
presentation and
associated
interpretation are
somewhat limited or
superficial.		 A solid effort that
summarises the results
with appropriate use of
tables. However, the
interpretation of the
may lack clarity.		 A commendable effort
the provides a
summary of the key
results with the
appropriate use of
tables. The
interpretation of the
key findings is clear
and concise. The
section is well-written.		 An excellent effort that
summarises the key
results with the
appropriate use of
tables. The
interpretation of the
key findings is clear
and concise. Any
caveats when
interpreting the results
has been identified.
The section is well
written, and any charts
and tables and well
presented.		 15
Discussion Is absent or does not
discuss the results
and their associated
implications.		 An acceptable attempt
that summarises the
principal findings and
their associated
limitations. The
discussion is,
however, somewhat
limited or superficial.		 A solid effort
summarises the
principal findings,
limitations, and
implications for the
decision-makers. The
discussion, however,
may lack focus or
clarity.		 A commendable effort
that summarises the
principal findings,
their limitations, and
implications for
decision-makers.
Discusses whether the
findings are consistent
with existing empirical
evidence. The section
is well-written.		 An excellent effort that
summarises the
principal findings,
their limitations, and
implications for
decision-makers.
Discusses whether the
findings are consistent
with existing empirical
evidence. It also
identifies areas for
future work and offers
practical
recommendations. The
section is well-written
and presented.		 10

3

Fail Pass Credit Distinction High Distinction Marks
Recommendation Recommendation not
presented or does not
follow accepted
writing conventions.		 Recommendation is
included. Refers to
the report’s purpose
but is limited in
depth, breadth and
length.		 Reviews the key parts
of the report in a
minimum of two to
three sentences; some
evidence of reflection
upon the impact of
these findings.		 Highlights the report’s
main points; does not
introduce new
information; is
appropriately
reflective; at least
three sentences in
length. Provides a
clear recommendation
to the client.		 Persuasively highlights
key points and
evidence for these in
the context of report
purpose; does not
introduce any new
information; contains a
short reflection on the
significance and
impact of the findings.
Provides clear
recommendations to
the client.		 5

 

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