Finance for Decision Making

109 views 10:52 am 0 Comments June 22, 2023

Pedaltrain Ltd. is a private UK company formed in 2017 by Johnny Miller. The company manufactures a high-tech stationary exercise cycle that is favored by high-grade athletes and serious cycling enthusiasts when they can’t get out on a real bike.

The company prides itself on producing an innovative product that is of excellent quality that enjoys a worldwide reputation with the cycling community.

The business manufactures one model of bicycle but the product can be modified to make the most of online training apps and sessions that are now available on an on-demand basis. The thing that sets all Pedaltrain cycles apart from the other cycles on the market is that a small automatically generated electric shock can be delivered to the rider if their cycling pace slows. This is a truly innovative feature that does not exist on any other cycle in the market and is highly favored by serious riders.

Due to the high-end nature of the product, the unmodified cycle currently retails at a price of £1,500 and the modified cycle retails at a price of £2,000. Approximately 45% of customers buy the product with the added connectivity while the remaining customers buy the unmodified model.

Tags: , , , , , , , , , ,