Module aims

123 views 10:10 am 0 Comments June 22, 2023

Module code: MGBBT0FYP
Level of study:
Level 0
Number of credits: 20
Programme/s the module belongs to:
BSc (Hons) Business & Tourism Management
Faculty: GBS/CCCU
Academic calendar: September 2022
Semester/Trimester of delivery: April and May
Start date of the module: 24 April 2023
Location of study: Manchester – Birmingham – Leeds – London campuses
Study hours for the module: 200 overall for a 20 Credit module divided into:
Number of contact hours and pattern of delivery: 45 hours scheduled contact (9 hours
per week x 5 weeks: lectures, seminars, and tutorials).
Number of hours when students are expected to study independently or amongst
peers, with no direct academic contact:
155 hours guided independent learning.
Module leaders: Habib Niazi
Module leaders contact details: [email protected]
Who is this Module for? This module is a core module for foundation year students of BSc
(Hons) Business and Tourism Management.
Module Handbook for FOUNDATION YEAR PROJECT
Academic year: 2022 -2023

2
Module aims:
1. Provide students with the basic skills and knowledge to be able to plan, execute, analyse
findings, and draw conclusions on a project related to business management.
2. Enable students to manage their time effectively in conduction a project and, as a
consequence, enhance their academic skills.
3. Enable students to communicate through written and visual presentation skills.
Brief module description/summary:
This Foundation Year Project module is designed to provide you with basic and essential
skills involved in planning, undertaking, and visually presenting a piece of independent
research on a topic relevant to
Tourism Sector. You will be given an opportunity to apply
knowledge gathered in previous modules of the foundation year through researching the
professions and businesses within
Tourism Industry. You will make use of information
gathered from a wide range of sources using the basic research skills and methods.
Module learning outcomes:
1. Demonstrate an ability to undertake a project involving plan, execute, analyse findings,
and draw conclusions for an investigation with specified aims and objectives identified.
2. Use information collected from a range of sources and use of appropriate methods to
address the stated aims and objectives of the investigation.
3. Develop and demonstrate academic writing and communication skills to present the project
in written and visual formats.
Indicative schedule of delivery:

Week Week
Commencing
Mon Tues Wed Thur Fri Sat Sun
1 24th April 2023 Week 1 29 30
2 1st May 2023 Week 2 6 7
3 8th May 2023 Week 3 13 14
4 15th May 2023 Week 4 20 21
5 22nd May 2023 Week 5 – Assessment week 27 28

Class content:

Session Lecture Content Independent study
W1
(24-Apr-23)
Introduction and overview of the Module; its
aim, objective, and rationale. Careers within
Tourism.
Planning and research.
Formative task: Research
the National Career Service
website to understand the

3
Equipment you need to bring to class (mandatory): Please bring a laptop to all lectures
and tutorials.
Assessments:

Summative
assessment
Type
%
weighting
Deadline for
submission
Date for
return of
mark/grade
and
feedback
Minimum
pass mark
Individual
written project.
50% 1,500-word individual
project.
Submit before:
14:00, 22nd May 2023
15 working
days after
the deadline
40%
Individual
poster on the
project.
50% Equivalent to 1,500-
word poster.
Submit before: 14:00,
26
th May 2023
15 working
days after
the deadline
40%

Referencing system: CCCU Harvard Referencing Style.
Guidance on how to use independent study time:
• Download and review the class material before coming to class.
• Prepare formative activities in advance.
• Attempt induvial / group activities in class to get the lecturer’s feedback.
Learning Materials/Resources:
Available on Moodle, online library research, CCCU digital library search and GBS library.
Important: You must only use the resources outlined below for your assignments.

Business proposal. Business research
methods.
scope of professions and
business within the Tourism
Sector.
W2
(1-May-23)
Market research. Market mapping. Needs,
wants, and demands.
Marketing Mix.
Formative tasks.
W3
(8-May-23)
Review: Stakeholder analysis, SWOT,
PESTEL.
Business strategy.
Formative tasks.
W4
(15-May-23)
Financial aspects.
The concept of franchising.
Business software.
Formative tasks.
W5
(22-May-23)
Assignment submission Recapitulation activities.
Summative submission.

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Core texts:
1. Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. (2018) Tourism: principles and practice. Harlow:
Person Education.
2. Madura, J. (2007) Introduction to Business. 4th edn. Thomson Higher Education. Available
in Additional Resources in Moodle.
3. Fullen, S.L. and Podmoroff, D. (2006) How to write a great business plan for your small
business in 60 minutes or less
. Ocala: Atlantic Publishing Company.
4. Griffin, M.P. (2015)
How to Write a Business Plan: A Step-by-Step Guide to Creating a Plan
That Gets Results
: AMA Self-Study.
5. Murray, J.W. (2008). The Complete Guide to Writing Effective and Award-Winning Business
Proposals: Step-by-Step Instructions
. Ocala: Atlantic Publishing Company.
6. Altinay, L., Paraskevas, A. and Jang, S. (2016) Planning research in hospitality and tourism.
Second edition. Routledge, Taylor & Francis Group.
7. McKeever, M. (2018) How to Write a Business Plan. Berkeley, California: NOLO.
8. Saunders, M., Lewis, P., Thornhill, A. (2012) Research methods for business students. 6th
ed. Essex: Financial Times, Prentice Hall.
9. Tracy, B. (2014)
Marketing. New York: AMACOM (Brian Tracy Success Library).
10. MarketLine Industry Profile: Travel & Tourism in United Kingdom’ (2023) Travel & Tourism
Industry Profile: United Kingdom, pp. 1–80.
Websites
National Careers Service
Visitbritain.org/travel-trade
Bloomberg Businessweek
The Financial Times
Trading economics
ONS (Office for National Statistics)
World bank data
Companies’ websites
Statista (open access)
Google maps and reviews
Harvard business review (magazine)
Reassessment information:
Some students may be required to take reassessment for the module, following a decision
from a Board of Examiner. Do check the
Your Guide to Assessment and Award Processes
5
and seek advice from your Personal Academic Tutor if this is the case for you. Support from
the module team will be available in preparation for the reassessments.
Should you be required to take reassessment, the nature of the reassessment will be:

Original assessment Reassessment type
Individual Written project (50%) Written project (50%)
Individual poster from the project (50%) Individual poster (50%)

If you have any further questions, please consult assessment briefs available on Moodle or
reach out to your lecturer or SST. All contact information is available on Moodle.
Date and validity:
April 2023, valid for academic year 2022 – 2023
Good wishes and enjoy your studies!

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