Which social media platform is the best option to promote a business: Instagram or Facebook?

Table of Contents

Introduction

Social media marketing has been one of the effective platforms for the growth of business. The expansion of the online presence has been effective in boosting brand awareness, and replying to questions about the products and services along with reaching customers. From Facebook to Instagram, there are social media platforms to choose from and then one can feel the needs of the business to stay at the top of them. According to me, Instagram has been one of the evolving platforms for promoting the business, where the customers engage in the reels and helps the brand with visuals or lifestyle-based content.Supply Chain and Operations Management Assignment

The theme is to focus on social media platforms like Facebook or Instagram which is effective for setting up a business.

Discussion

While we see that Facebook is one of the versatile platforms which can suit the needs and all types of content, Instagram has been an effective way to share visual content with eye-catching images. Facebook has been the best platform to share content and form external links to guest posts with certain images or short texts. The groups on Facebook have been effective in improving customer experience or promoting content from blogs with active posts. The algorithm has been about loving the content of the video and sharing the scenes through it. But eventually, I would say that the stories and reels on Instagram have been effective to create personal or relatable content. With more filters or features, the stories always work on the new way to interact like the questions or the polls and the links. While both companies are owned by Mark Zuckerberg, with more filters and features, it is easy to attract customers on Instagram easily. The stories on Instagram have been effectively able to operate on other platforms like Snapchat or WhatsApp as well. Just like Twitter, there are possibilities of using hashtags for boosting the presence and adding the location to posts. This will be helpful for local discoverability. Instagram, provides us with the ability to work on the best lifestyle and visual brands that can benefit from showing off the products and services too (Saavanakumar et al., 2012).

On the other hand, we see that Facebook has not been able to provide a better prototype for social media. They are working on improving customer brand equity through word of mouth (Ting et al., 2015). But we see that Instagram has been a powerful tool which can increase the reputation of the brand and then reach the young audience too. When you target the audience for your business, you generally see one or two social media platforms, so that you can concentrate and get an idea of the number of visitors watching the reels or videos (Singh, 2020). This will help in improving the quality of content you post and how you reach the customers. The consideration is for the issues on online advertising with comparing to the different advertising campaigns or opportunities. The incredible growth of Instagram has been about launching stories with analysing features for business in comparison to other advertisers too (Kim et al., 2019). It is about the dynamic media model and the reduced intrusiveness or loyalty too. The reactance theory helps the users to propose high motivation for processing and understanding over the interactive standards too (Nuseir, 2020).

As per the social exchange theory, one tends to propose the cost-benefit analysis which comes through driving human decisions, behaviour and expectations (Howard et al., 2014). The hypothesized cost-benefit analysis includes driving human decisions, behaviour or expectations. It could hypothesize on the current perceived benefits of social media platforms and app services that outweigh the positive and negative concerns of privacy and echo chambers (Larsson, 2018). The conceptualization engagement has been challenging for the business of both Instagram and Facebook. For customer brand engagement, there are different engagement standards to match the engagement of media. Social media engagement includes the influence of media engagement on advertising evaluations with discussion over the influences and evaluation of advertisement. The categories of social media include relationship, self-media or creative outlet platforms which are based on the content, and allow users to share interests and creativity. The collaboration includes content-based factors to allow people on asking questions and getting advice or finding the best news or content for the day. The social media or richness of media is through self-presentation or self-disclosure which is considered to be defining characteristics of social media. The use of collaborative projects, blogs, or content communities is set through functioning the building blocks. The notion is about the content which is important and also differed from the stable or accessible forms of content on Facebook. There is a need to understand the psychological reactance theory which is about how humans tend to react. The innovative features include the increased opportunities for users for interacting and then handling the ad content too for the business of Instagram (Voorveld et al., 2018).

Conclusion

As per the analysis, we see that the companies tend to spend major time or effort to engage potential consumers for social media sites. It is about the customer’s processing and handling difficulties once they decide for buying the product. The distinct decision models include traditional media only with the social media that comes on communication capability (Lindsey et al., 2017). The retailers work on hiring third-party vendors by adding on the purchase of consumer processes. It is about the customers working on decision models that include the consideration, evaluation or purchase advocacy too (Belnche et al., 2019).

References

Belanche, D., Cenjor, I. and Pérez-Rueda, A., 2019. Instagram Stories versus Facebook Wall: an advertising effectiveness analysis. Spanish Journal of Marketing-ESIC.

Coelho, R.L.F., Oliveira, D.S.D. and Almeida, M.I.S.D., 2016. Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics. Online Information Review, 40(4), pp.458-471.

Howard, D., Mangold, W.G. and Johnston, T., 2014. Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager. Business Horizons, 5(57), pp.657-665.

Kim, B. and Kim, Y., 2019. Facebook versus Instagram: How perceived gratifications and technological attributes are related to the change in social media usage. The Social Science Journal, 56(2), pp.156-167.

Kraus, S., Kanbach, D.K., Krysta, P.M., Steinhoff, M.M. and Tomini, N., 2022. Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?. International Journal of Entrepreneurial Behavior & Research.

Larsson, A.O., 2018. The news user on social media: A comparative study of interacting with media organizations on Facebook and Instagram. Journalism studies, 19(15), pp.2225-2242.

Lindsey-Mullikin, J. and Borin, N., 2017. Why strategy is key for successful social media sales. Business Horizons, 60(4), pp.473-482.

Nuseir, M.T., 2020. Is advertising on social media effective? an empirical study on the growth of advertisements on the big four (Facebook, Twitter, Instagram, WhatsApp). International Journal of Procurement Management, 13(1), pp.134-142.

Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life science journal, 9(4), pp.4444-4451.

Sindermann, C., Kuss, D.J., Throuvala, M.A., Griffiths, M.D. and Montag, C., 2020. Should we pay for our social media/messenger applications? Preliminary data on the acceptance of an alternative to the current prevailing data business model. Frontiers in Psychology, 11, p.1415.

Singh, M., 2020. Instagram marketing—The ultimate marketing strategy. International Journal of Advance and Innovative Research, 7(1), pp.379-382.

Ting, H., Ming, W.W.P., de Run, E.C. and Choo, S.L.Y., 2015. Beliefs about the use of Instagram: An exploratory study. International Journal of business and innovation, 2(2), pp.15-31.

Voorveld, H.A., Van Noort, G., Muntinga, D.G. and Bronner, F., 2018. Engagement with social media and social media advertising: The differentiating role of platform type. Journal of advertising, 47(1), pp.38-54.