Group Assessment
Cover Page
Unit
Details
Name Competitive Strategy
Code HI6006
Year, Trimester 2023 Trimester 2
Assessment
Details
Name Group Assignment
Due Date and Week Friday of Week 10
Group
Student
Details
Student ID First Name Family Name Work Contribution
Group
Submission
Declaratio
n
Integrity Declaration Student ID Full Name Submission
Date
We have read and understand
academic integrity policies
and practices and our
assessment does not violate
these.
Instructions
Academic
Integrity
Information
Holmes Institute is committed to ensuring and upholding academic integrity. All
assessment must comply with academic integrity guidelines. Important academic
integrity breaches include plagiarism, collusion, copying, impersonation, contract
cheating, data fabrication and falsification. Please learn about academic integrity
and consult your teachers with any questions. Violating academic integrity is
serious and punishable by penalties that range from deduction of marks, failure of
the assessment task or unit involved, suspension of course enrolment, or
cancellation of course enrolment.
Format
Instructions
Assessments must be in MS Word format with no spacing, 11-pt Calibri font
and at least 2cm margins on all four sides with appropriate section headings
and page numbers.
You must name your file with the Unit Code and Group Number (e.g. “HI6006
Group 4”).
Check that you submit the correct document as special consideration is not
granted if you make a mistake.
Student IDs need to be indicated on the cover page. Non-contributing
students do not receive marks.
Penalties All work must be submitted on Blackboard by the due date and time along
with a completed Assessment Cover Page. Late penalties apply.
Reference sources must be cited in the text of the report, and listed
appropriately at the end in a reference list using Holmes Institute Adapted
Harvard Referencing. Penalties are associated with incorrect citation and
referencing.
This assignment aims at ensuring that students can apply 4 models to 4 different case
studies, i.e. able to apply elements of the strategic management process using relevant
strategy development models, choosing from those listed below:
Part 1: Apply one of these two models, Ansoff or TERMS,
to one of these two cases, either Goretex or David Jones
AND
Part 2: Apply one of these two models, ISM or Market Entry,
to one of these two cases, either Kia or Mondelez International
AND
Part 3: Apply one of these two models, CAGE or Porter Diamond,
to one of these two cases, either Walmart China or McDonald’s in India
AND
Part 4: Apply one of these two models, PESTEL or Porter’s Five Forces,
to one of these two cases, either Tiffany or Starbucks
NB: Use a different case for each model. Be sure to base your answer on the models studied in
class. This is strictly required to be your own original work. Each of your 4 chosen models should be
well-explained based on the lecture material as taught by Holmes Institute, and should then be
applied to one of the two optional cases listed. You may introduce additional case material, if
needed, to expand on what is provided in the HI6006 Blackboard site, as long as the additional case
facts are directly relevant to the strategy model you are explaining and correctly referenced.
Word Limit: 3000 words (or within 10% of it).
Assignment Structure Required
Front Cover Page: Official Holmes Institute Cover Sheet for Group Assignment, fully completed and accurate
in all respects.
Title Page of your Report: clearly state which FOUR models you selected and the corresponding CASE you
selected for each model. NB. Ensure that your choices are compliant with the Instruction.
Title of Section 1. Model Chosen and Case Chosen
Section 1a. Explanation of the Model, including diagram taken from Holmes Institute lecture/tutorial
materials
Section 1b. Identification of strategic issues in the case that you consider to be relevant to the
application of the model.
Section 1c. Use the constructs of the model to analyse the facts of the case, e.g. issues and challenges,
evaluations and recommendations.
Title of Section 2. Model Chosen and Case Chosen
Section 2a. Explanation of the Model, including diagram taken from Holmes Institute lecture/tutorial
materials
Section 2b. Identification of strategic issues in the case that you consider to be relevant to the
application of the model.
Section 2c. Use the constructs of the model to analyse the facts of the case, e.g. issues and challenges,
evaluations and recommendations.
Title of Section 3. Model Chosen and Case Chosen
Section 3a. Explanation of the Model, including diagram taken from Holmes Institute lecture/tutorial
materials
Section 3b. Identification of strategic issues in the case that you consider to be relevant to the
application of the model.
Section 3c. Use the constructs of the model to analyse the facts of the case, e.g. issues and challenges,
evaluations and recommendations.
Title of Section 4. Model Chosen and Case Chosen
Section 4a. Explanation of the Model, including diagram taken from Holmes Institute lecture/tutorial
materials
Section 4b. Identification of strategic issues in the case that you consider to be relevant to the
application of the model.
Section 4c. Use the constructs of the model to analyse the facts of the case, e.g. issues and challenges,
evaluations and recommendations.
List of References
Appendix (see required format)
Your final submission is due Friday of week 10 before midnight.
The following penalties will apply:
1. Late submissions -5% per day.
2. No cover sheet OR inaccuracies on the cover sheet -10%
3. No title page -10%
4. Inaccuracies in referencing OR incomplete referencing OR not in Holmes-adapted-
Harvard style -10%
5. Appendix missing or incomplete or not in prescribed format -10%
6. Submission is not one single document -10%
7. Working solo (i.e. not in an assignment group) -20%
Appendix – Required Format
To ensure that all students participate equitably in the group assignment and that
students are responsible for the academic integrity of all components of the
assignment, you need to complete the following table which identifies who is to be
held responsible for each section of the report:
Assignment
Section
Student Name and Number responsible for each
section of the assignment
Cover Sheet
Title Page
Section 1
Section 2
Section 3
Section 4
Checking of in-text references
(including page and paragraph
numbers)
Checking of Reference List
(including URLs and hyperlinks)
File format and Final editing
Submission
This table is a compulsory appendix to your assignment and must be completed, appended, and
submitted with the assignment as one single, combined document.
Student Assessment Citation and Referencing Rules
Holmes has implemented a revised Harvard approach to referencing. The following rules apply:
1. Reference sources in assignments are limited to sources that provide full-text access to the
source’s content for lecturers and markers.
2. The reference list must be located on a separate page at the end of the essay and titled:
“References”.
3. The reference list must include the details of all the in-text citations, arranged A-Z
alphabetically by author surname with each reference numbered (1 to 10, etc.) and each
reference MUST include a hyperlink to the full text of the cited reference source.
For example:
7. Hawking, P., McCarthy, B. & Stein, A. 2004. Second Wave ERP Education, Journal of
Information Systems Education, Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdf
4. All assignments must include in-text citations to the listed references. These must include
the surname of the author/s or name of the authoring body, year of publication, page
number of the content, and paragraph where the content can be found. For example, “The
company decided to implement an enterprise-wide data warehouse business intelligence
strategy (Hawking et al., 2004, p3(4)).”
Non-Adherence to Referencing Rules
Where students do not follow the above rules, penalties apply:
1. For students who submit assignments that do not comply with all aspects of the rules, a 10%
penalty will
be applied.
2. Students who comply with rules BUT their citations are ‘fake’ will be reported for academic
misconduct.
Marking Rubric
40 MARKS Excellent Very Good Good Slightly
deficient Unsatisfactory
Structure of the
report,
including sub-
sections
Max 4 marks
The report
structure is fully
compliant in all
respects
The report
structure is
mostly
compliant
The report
structure is
compliant but
contains minor
shortcomings
The report
structure is
somewhat
deficient
The report
structure is non-
compliant or
unsatisfactory
Section 1
Model,
diagram, case
facts,
application
Max 8 marks
Model is applied
exceptionally-
well, based on
the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model is applied
very well, based
on the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model is applied
well, based on
the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model appears
to be
understood and
is based on
what was
taught at
Holmes, though
not sufficiently
well-applied.
Model is
incorrect or not
as taught at
Holmes
Institute, or not
applied
correctly, or
incorrect case.
Section 2
Model,
diagram, case
facts,
application
Max 8 marks
Model is applied
exceptionally-
well, based on
the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model is applied
very well, based
on the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model is applied
well, based on
the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model appears
to be
understood and
is based on
what was
taught at
Holmes, though
not sufficiently
well-applied.
Model is
incorrect or not
as taught at
Holmes
Institute, or not
applied
correctly, or
incorrect case.
Section 3
Model,
diagram, case
facts,
application
Max 8 marks
Model is applied
exceptionally-
well, based on
the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model is applied
very well, based
on the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model is applied
well, based on
the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model appears
to be
understood and
is based on
what was
taught at
Holmes, though
not sufficiently
well-applied.
Model is
incorrect or not
as taught at
Holmes
Institute, or not
applied
correctly, or
incorrect case.
Section 4
Model,
diagram, case
facts,
application
Max 8 marks
Model is applied
exceptionally-
well, based on
the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model is applied
very well, based
on the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model is applied
well, based on
the format in
which it was
taught at
Holmes
Institute, to a
correct case
Model appears
to be
understood and
is based on
what was
taught at
Holmes, though
not sufficiently
well-applied.
Model is
incorrect or not
as taught at
Holmes
Institute, or not
applied
correctly, or
incorrect case.
Overall
Impression
The submission
is considered
Virtuoso and
The submission
is considered
worthy of a
The submission
is considered
worthy of a
The submission
is considered
somewhat
The submission
is considered
unsatisfactory
Max 4 marks
worthy of a high
distinction
distinction credit or pass deficient
Penalties applicable will reduce your actual mark, as follows:
1. Late submissions -5% per day.
2. No cover sheet OR inaccuracies on the cover sheet -10%
3. No title page -10%
4. Inaccuracies in referencing OR incomplete referencing OR not in Holmes-adapted-
Harvard style -10%
5. No appendix at end indicating which student wrote which section, or incomplete
details entered in appendix -10%
6. Submission is not all in one single document -10%
7. Not in a group, i.e. solo submission -20%