Assessment Criteria:
To provide a comprehensive report in response to the assessment brief, you will need to demonstrate the following,
• Present information in a logical, systematic and integrated manner. • Appropriate use of the Harvard RMIT Reference Style • Comprehensive understanding of the history of your chosen airline • Full and relevant discussion on the failings of the airline and the immediate consequences of their collapse. In your discussion look at their marketing strategy, considering the 4Ps, as well as the type of airline (FSC or LCC) and their business philosophy. • A wide review of the literature and include practical examples of other collapsed airlines looking at similarities and differences (at least 5 scholarly articles) • Lessons learnt from the airline collapse • Present information in a logical, systematic and integrated manner.
• Appropriate use of the Harvard RMIT Reference Style