Answer TWO Questions (each worth 50%, your word limit per answer is 750, text going over the word limit will be disregarded)Strategic Leadership Assignment
1. In relation to the marketing mix, discuss how the 4P’s can be adapted within e-marketing. Illustrate your answer using e- marketing toassols associated with each P. (word limit — 750)
2. In relation to the marketer’s perspective, discuss advantages and disadvantages of organic search and paid search (pay per click). How can organic and paid search work together? (word limit — 750)
3. Discuss the changes in the marketplace following the emergence of online retailing, by contrasting online retailing today with early predictions made. Further, discuss how retailers can respond to changing demands of the Web 2.0 era. In your answer draw and reflect on the insights of Doherty and Ellis-Chadwick (2010). Use examples to illustrate your answers. (word limit — 750)
4. In reference to Seckler et al. (2015), discuss website characteristics and their influence on ‘trust’ and relevance to ‘distrust’. (word limit — 750)
5. With reference to Shankar and Balasubramanina (2009), critically evaluate mobile marketing versus mass marketing. In reference to Berman (2016), what are the key motives for marketers using mobile? (word limit — 750)
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