Issue 9/10/2014	Revision Date 25/06/2018	Form No. ECT/ACA/F49.03
Group Project (Course-specific – Graduation)

Date:	21/08/2021		Time:			Total Weighted Mark:
								30

Student’s Name
Student’s ID
Course Name/ Code		Fundamentals of Innovation & Entrepreneurship (GEN302)
Instructor		Mr. Zuhair & Mr. Anas
Semester		Summer II 2021
CLOs as per the Syllabus		CLOs# 1, 2 & 3
For details of marking scheme, refer to Rubrics # ACA/F11.04

Note: This Project accounts for 30% of the Student Final Grade.

For this project, pick a problem to solve in an Etisalat which located in the UAE. Use the design thinking skills that you learned to identify a specific pain point for customers/clients, employees, or both.Assignment 1 Focus Organization Profile

Project Title:

Pick up only one main problem in same department faced in Etisalat and write about it in different ways (sub sections) in the 4 interviews below and each of interview write what can be suggested 3 solutions to solve this problem at the end of each interview.

Project structures:

Cover pages include the title of the problem chosen + company name.

A table of contents

An introduction summary of (describe the Etisalat, what is the problem issue faced in the company, use design thinking process & steps in your project, the way we solved and how we noticed and how we thought and how we analyzed the way, and 3 solutions for the problems faced)

Applying the design thinking process in the 4 interviews.

Risk taking at every stage of the project (e.g. nature of problem explored, who is interviewed, ideas carried forward, approach to the presentation, etc.).

Carrying forward multiple insights and ideas.

Showing where you have learned from feedback and how it has affected your solution.

Conducting interviews that reveal needs.

You need to conduct four interviews as below required for each:

Interview1: (Suggest name & position name) with one of their employees in Etisalat, talk about part of the main problem faced.

how might we

Idea for solution

Brainstorming of idea

3 solutions

Interview2: (Suggest name & position name) with one of their employees in Etisalat, talk about part of the main problem faced.

how might we

Idea for solution

Brainstorming of idea

3 solutions

Interview3: (Suggest name & position name) with one of their employees in Etisalat, talk about part of the main problem faced.

how might we

Idea for solution

Brainstorming of idea

3 solutions

Interview4: (Suggest name & position name) with one of their employees in Etisalat, talk about part of the main problem faced.

how might we

Idea for solution

Brainstorming of idea

3 solutions

An Empathy map that shows the interviewees’ insights: both their observations and inferences as same example below↓.

Empathy map

A journey map that reflects what was learned in the interview and yields new insights as same example below↓.

A journey maps

A “How Might We” question that reflects a need identified in the interview, perhaps something revealed in the journey map (Something that wouldn’t have been obvious prior to interviewing).

At least 3 possible solutions that emerge from brainstorming (idea generation) that could be explored/prototyped.

A conclusion and recommendations

References

PowerPoints slides as points not paragraph include photos or tables + add notes (as bullets & 3 points for each slide):

Slide1: Company overview

Slide2: Problems faced by Etisalat.

Slide3: Design Thinking Process-Map

Slide4: 1st interview (write subtitle of issue from main issue)

(Suggest name & position name)

how might we

Idea for solution

Brainstorming of idea

3 solutions

Slide5: 2nd interview (write subtitle of issue from main issue)

(Suggest name & position name)

how might we

Idea for solution

Brainstorming of idea

3 solutions

Slide6: 3rd interview (write subtitle of issue from main issue)

(Suggest name & position name)

how might we

Idea for solution

Brainstorming of idea

3 solutions

Slide7: 4th interview (write subtitle of issue from main issue)

(Suggest name & position name)

how might we

Idea for solution

Brainstorming of idea

3 solutions

Slide8: Recommendation and Conclusion

Slide9: References

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