Use of technology to aid data analysis in research

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AMB305 Supplementary Assignment

PASS FAIL
Research
purpose and
approach
(10%)		 You provide an appropriate explanation of the statistical tests and qualitative
approach.
You explain why the research is important, and relate this to some marketing
literature. You state and justify the research question(s) in a limited way.		 You do not provide an appropriate explanation of the statistical tests and qualitative
approach.
You fail to explain why the research is important, or sufficiently relate this to
relevant marketing literature. You fail to state and justify the research question(s)
in a reasonable way.
Use of
technology to
aid data
analysis in
research
(30%)		 You demonstrate a basic use of software to aid your quantitative data analysis.
Your report evidences basic technical skill but might be difficult to understand for
an external party.		 You fail to demonstrate a basic use of software to aid your quantitative data
analysis. Your report does not evidence sufficient technical skill and/or is unable to
be understood by an external party.
Evidence of
systematic
analysis of
data (30%)		 You systematically analyse the data, but the analysis may contain some errors. You
are mostly correct in your interpretation of the data analysis and offer mostly clear,
mostly succinct descriptions of the relationships between the constructs in the
study. Each research question is addressed at a basic level.
You demonstrate basic understanding of qualitative research techniques and
propose appropriate analysis and thematic outcomes. The research question(s)
would be addressed at a basic level.		 You fail to demonstrate sufficient ability to systematically analyse the data. You
are not correct in your interpretation of the data analysis. Explanations of the
relationships between the constructs in the study are unclear. Not all research
questions are adequately addressed.
You fail to demonstrate basic understanding of qualitative research techniques
and/or propose appropriate analysis and thematic outcomes. The research
question(s) would not be addressed at a basic level.
Critical
marketing
Insights
(10%)		 You provide limited and/or unsophisticated insights that fail to enhance academic
and practical understanding of the phenomenon. You do not justify your insights
well and/or fail to use appropriate theoretical support.		 You fail to provide appropriate insights or justifications to enhance academic and
practical understanding of the phenomenon. You fail to use appropriate theory to
justify your insights.
Primary
research
undertaken
(10%)		 You incorporate a limited range of well-respected information sources that are
somewhat relevant to the phenomenon under investigation.		 You fail to sufficiently incorporate well-respected information sources relevant to
the phenomenon under investigation.
Written
presentation
(structure and
format)
(10%)		 You organise the content sufficiently but make several technical errors. You
reference material but miss some items or key details.		 You present content in an incoherent way and make frequent technical errors
throughout the report. You do not reference appropriately.

RESULT: PASS / FAIL

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