Understanding Customers

79 views 8:20 am 0 Comments April 13, 2023

Assignment task

Write an essay briefly explaining the concepts of topics mentioned below with relevant examples:

  1. Contemporary Perspectives on Consumption
  2. Individual Decision-Making and Involvement
  3. Importance of Perceptual Processes to understand individuals consumers
  4. Consumers in society (Groups and Social Processes)
  5. Where it is heading – Future Trends in Consumer Behavior

Use theories to support your argument. Use examples from tourism sector where necessary.