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TLM1 — TLM1 TASK 2: REPORTING TO VARIOUS
AUDIENCES
TECHNICAL COMMUNICATION — C768
PRFA — TLM1
COMPETENCIES
405.1.4 : Foundations of Technical Communication
The graduate integrates basic elements of professional discourse, including audience analysis, the writing
process, correct grammar, and appropriate design elements, into technical communication artifacts.
405.1.5 : Communication Style
The graduate makes strategic and appropriate communication decisions based on the audience.
405.1.6 : Applications of Technical Writing
The graduate creates various technically written artifacts using appropriate technical communication
concepts.
SCENARIO
You have recently been hired to work in your current field of study. Your new manager has informed you that
the organization values innovation and asks that new employees write a white paper on an emerging
technology, practice, or process in the field they studied in college. Once your manager reviews and approves
the white paper, you will be asked to create several additional communications for different audiences: an
executive summary for senior leadership, a press release and an FAQ that will both be distributed companywide, and a multimedia presentation that you will deliver to colleagues in your department who share your
level of technical expertise. You will also need to write an email inviting your colleagues to your multimedia
presentation.
ASSUMPTIONS
Task 1 has been successfully completed.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no
more than a 10% match to any one individual source can be directly quoted or closely paraphrased from
sources, even if cited correctly. The similarity report that is provided when you submit your task can be used
as a guide.
TASK OVERVIEW SUBMISSIONS EVALUATION REPORT
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You must use the rubric to direct the creation of your submission because it provides detailed criteria that
will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric
aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless
specified in the task requirements. All other submissions must be file types that are uploaded and submitted
as attachments (e.g., .docx, .pdf, .ppt).
A. Write an executive summary that covers all the main arguments in your white paper. The executive
summary should comply with the requirements listed in the learning resource for executive summaries
and should be about one page long.
1. Explain how the audience for your executive summary affects the document’s tone and diction.
2. Explain how the audience for your executive summary affects your use of industry jargon and technical
information.
3. Explain how concerns about message timing, message sensitivity, and message classification may affect
your message audience and document distribution plan.
B. Write a press release based on your white paper. The press release should be about one page long and
comply with the requirements listed in the learning resource for press releases.
1. Explain how the audience for your press release affects the document’s tone and diction.
2. Explain how the audience for your press release affects your use of industry jargon and technical
information.
3. Explain how concerns about message timing, message sensitivity, and message classification may affect
your message audience and document distribution plan.
C. Write a frequently asked questions (FAQ) document based on your white paper. The FAQ should comply
with the requirements listed in the learning resource for FAQs and should cover 3–5 likely questions.
1. Explain how the audience for your FAQ affects the document’s tone and diction.
2. Explain how the audience for your FAQ affects your use of industry jargon and technical information.
3. Explain how concerns about message timing, message sensitivity, and message classification may affect
your message audience and document distribution plan.
D. Acknowledge sources, using in-text citations and references or in-line attribution, for content that is
copied, quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg,
wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
RUBRIC
A: EXECUTIVE SUMMARY:
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A1: EXECUTIVE SUMMARY TONE:
A2: EXECUTIVE SUMMARY JARGON:
A3: EXECUTIVE SUMMARY MESSAGE TIMING:
| NOT EVIDENT An executive summary is not provided. |
APPROACHING COMPETENCE The executive summary does not include all the main argu ments presented in the white paper. |
COMPETENT The executive summary includes all the main arguments presented in the white paper. |
| NOT EVIDENT An explanation of how the audi ence for the executive summary affects the document’s tone and diction is not provided. |
APPROACHING COMPETENCE The explanation of how the au dience for the executive summa ry affects the document’s tone and diction is missing 1 or more of the following: an explanation of the audience, an explanation of tone, or an explanation of diction. |
COMPETENT The submission thoroughly ex plains how the audience for the executive summary affects the document’s tone and diction. |
| NOT EVIDENT An explanation of how the audi ence for the executive summary affects the use of industry jar gon and technical information is not provided. |
APPROACHING COMPETENCE The explanation of how the au dience for the executive summa ry affects the use of industry jar gon and technical information is missing 1 or more of the follow ing: an explanation of the audi ence, an explanation of the use of industry jargon, or an expla nation of the use of technical information. |
COMPETENT The submission thoroughly ex plains how the audience for the executive summary affects the use of industry jargon and techni cal information in the document. |
| NOT EVIDENT An explanation of how concerns about message timing, message sensitivity, and message classifi cation may possibly affect the message audience and docu |
APPROACHING COMPETENCE The explanation does not ad dress message timing, sensitivi ty, or classification, or the expla nation is inaccurate. Or the ex planation does not include how |
COMPETENT The submission accurately ex plains how concerns about mes sage timing, message sensitivity, and message classification may possibly affect the message audi |
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B: PRESS RELEASE:
B1: PRESS RELEASE TONE:
B2: PRESS RELEASE JARGON:
B3: PRESS RELEASE MESSAGE TIMING:
| ment distribution plan is not provided. |
the message timing, sensitivity, and classification affects the message audience or document distribution plan, or both. |
ence and document distribution plan. |
| NOT EVIDENT A press release is not provided. |
APPROACHING COMPETENCE The press release does not in clude all the main arguments presented in the white paper, or it does not use the arguments effectively. |
COMPETENT The press release effectively uses all the main arguments presented in the white paper. |
| NOT EVIDENT An explanation of how the audi ence for the press release af fects the tone and diction of the writing is not provided. |
APPROACHING COMPETENCE The explanation of how the au dience for the press release af fects the document’s tone and diction is missing 1 or more of the following: an explanation of the audience, an explanation of tone, or an explanation of diction. |
COMPETENT The submission thoroughly ex plains how the audience for the press release affects the docu ment’s tone and diction. |
| NOT EVIDENT An explanation of how the audi ence for the press release af fects the use of industry jargon and technical information is not provided. |
APPROACHING COMPETENCE The explanation of how the au dience for the press release af fects the use of industry jargon and technical information is missing 1 or more of the follow ing: an explanation of the audi ence, an explanation of the use of industry jargon, or an expla nation of the use of technical information. |
COMPETENT The submission thoroughly ex plains how the audience for the press release affects the use of industry jargon and technical information. |
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C: FAQ:
C1: FAQ TONE AND DICTION:
C2: FAQ AND JARGON:
| NOT EVIDENT An explanation of how concerns about message timing, message sensitivity, and message classifi cation may possibly affect the message audience and docu ment distribution plan is not provided. |
APPROACHING COMPETENCE The explanation does not ad dress message timing, sensitivi ty, or classification, or the expla nation is inaccurate. Or the ex planation does not include how the message timing, sensitivity, and classification affects the message audience or document distribution plan, or both. |
COMPETENT The submission accurately ex plains how concerns about mes sage timing, message sensitivity, and message classification may affect the message audience and document distribution plan. |
| NOT EVIDENT A frequently asked questions (FAQ) document is not provided. |
APPROACHING COMPETENCE The FAQ does not answer the questions that are likely to be asked based on the contents of the white paper. |
COMPETENT The FAQ answers all of the ques tions that are likely to be asked by the readers of the white paper. |
| NOT EVIDENT An explanation of how the audi ence for the FAQ affects the document’s tone and diction is not provided. |
APPROACHING COMPETENCE The explanation of how the au dience for the FAQ affects the document’s tone and diction is missing 1 or more of the follow ing: an explanation of the audi ence, an explanation of tone, or an explanation of diction. |
COMPETENT The submission thoroughly ex plains how the audience for the FAQ affects the document’s tone and diction. |
| NOT EVIDENT An explanation of how the audi ence for the FAQ affects the use of industry jargon and technical information is not provided. |
APPROACHING COMPETENCE The explanation of how the au dience for the FAQ affects the use of industry jargon and tech nical information is missing 1 or more of the following: an expla nation of the audience, an expla nation of the use of industry jar |
COMPETENT The submission thoroughly ex plains how the audience for the FAQ affects the use of industry jargon and technical information. |
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C3: FAQ MESSAGE TIMING:
D: SOURCES:
E: PROFESSIONAL COMMUNICATION:
| gon, or an explanation of the use of technical information. |
| NOT EVIDENT An explanation of how concerns about message timing, message sensitivity, and message classifi cation may possibly affect the message audience and docu ment distribution plan is not provided. |
APPROACHING COMPETENCE The explanation does not ad dress message timing, sensitivi ty, or classification, or the expla nation is inaccurate. Or the ex planation does not include how the message timing, sensitivity, and classification affects the message audience or document distribution plan, or both. |
COMPETENT The submission accurately ex plains how concerns about mes sage timing, message sensitivity, and message classification may affect the message audience and document distribution plan. |
| NOT EVIDENT The submission does not include both in-text citations and a ref erence list for sources that are quoted, paraphrased, or summarized. |
APPROACHING COMPETENCE The submission includes in-text citations for sources that are quoted, paraphrased, or summa rized and a reference list; how ever, the citations or reference list is incomplete or inaccurate. |
COMPETENT The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the au thor, date, title, and source loca tion as available. |
| NOT EVIDENT Content is unstructured, is dis jointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic. |
APPROACHING COMPETENCE Content is poorly organized, is difficult to follow, or contains er rors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective. |
COMPETENT Content reflects attention to de tail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candi date. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding. |