1-) What is the difference between a strength , competitive advantage and a sustainable competitive advantage?

2-) What makes an ability a core competency?

3-) Why is it necessary to perform an external and internal analysis before the firm can identify its true core competencies?

4-) Pick a company you are familiar with. Can you identify some of its core competencies?

5-) How is the idea of “strategic intent” defferent from the models of strategy that emphasize achieving a fit between the firm’s strategies and its current Strengths,weaknesses,opportunities and threats ( SWOT ) ?

6-) Can a strategic intent be too ambitious?