ACCG8150, S1, 2023
Assessment 2: Sustainability Report
Due: 28 April 2023. Unless an application for Special Consideration has been submitted and approved,
a 5% penalty (of the total possible mark) will be applied each day a written assessment is not
submitted, up until the 7th day (including weekends). After the 7th day, a grade of ‘0’ will be awarded
even if the assessment is submitted. Submission time for all written assessments is set at 11.55 pm. A
1-hour grace period is provided to students who experience a technical concern. Please check the unit
guide for more information.
Required: Students are required to analyse the Qantas Sustainability Report 2022 (available on
iLearn). Drawing on publications in leading academic and professional journals, students are required
to identify adopted impression management strategies and develop specific recommendations on
how to improve Qantas’s corporate communication. Specifically, students are required to do the
following:
1. Identify Qantas’s adopted main impression management strategies and critically evaluate which of
those strategies are used effectively and ineffectively. Use relevant examples from the Sustainability
Report 2022 to illustrate your answer.
2. Develop and suggest recommended changes to Qantas’s impression management practices that
could improve the ideas, feelings, or opinions of the readers of the Sustainability Report 2022. Your
recommendations should reflect on what extent Qantas’s impression management strategies are
consistent with the GRI’s guiding principles and goals.
ACCG8150, S1, 2023
Format: The word limit is 2000 words. Your word count must be included on your cover page. Nothing
is to be excluded from the word count. If you exceed the word limit, 10% of the total marks will be
deducted as a penalty. In-text referencing is required for all sources used and a complete list of
references must be provided using APA Style – 7th Edition. More information about this referencing
style is available from the library: https://libguides.mq.edu.au/referencing/APA7thEdition
Your submission must contain the following (i.e., all files must be combined into one file and in this
order):
• Cover page (You can design your own cover page)
• Report
• Reference list
The style must be as follows:
• Font – Times New Roman
• Size – 12point
• Spacing – 1.5 lines
• Margins not less than 2.5 cm
Each page must have a footer containing the following:
• ACCG8150, S1, 2023
• Your SID
• Page number
Submission: This assessment represents 30% of your total mark for ACCG8150 and is compulsory. The
assessment must be submitted in electronic form using Turnitin (through iLearn). Please ensure that
you submit it before the deadline in case of technical issues. A hardcopy submission is not required.
The report can be submitted either in a PDF or word format. The filename of your report must be as
follows: ACCG8150_XXXXXXXX (where the crosses represent your SID). All assignments will be checked
for plagiarism and it is extremely important that you are familiar with the policy on Academic Honesty.
ACCG8150, S1, 2023

ACCG8150, S1, 2023