Suggested Marketing Mix Discussion Table
Marketing Tactical Tools |
Current Strategy (based on each P) applied by your chosen organisation (add some related theories/concepts to underpin your understanding when needed) |
Your evaluation/argument on the effectiveness of each marketing tool currently applied by your chosen organisation |
Product |
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Price |
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Promotion |
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Place |
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People |
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Process |
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Physical evidence |
Suggested Marketing Mix Recommendations Table (adding this table under the Conclusion and Recommendation Heading)
Marketing Tactical Tools |
Recommendations to each P |
Product |
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Price |
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Promotion |
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Place |
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People |
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Process |
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Physical evidence |