Learning OutcomesMarketing Research and Data Analysis
| LO Description: | AC Description | |
| 1. Understand the principles, concepts, differences, and approaches to contemporary leadership. | 1.1 | Explain the meaning and importance of leadership. |
| 1.2 | Contrast the main approaches to the study of leadership. | |
| 1.3 | Critically evaluate the role of leadership in strategic management. | |
| 2. Understand how leadership influences individuals, teams and the organisation. | 2.1 | Critically compare the relationships between leaders of work groups, and leaders of teams. |
| 2.2 | Distinguish between the influence of leadership on groups and teams, and on formal and informal
groups. |
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| 2.3 | Critically evaluate the characteristics of an effective work group and team. | |
| 3. Understand the impact of leadership on organisational performance. | 3.1 | Assess the nature of organisation effectiveness and performance. |
| 3.2 | Critically explore the main features and requirements of leadership development. | |
| 3.3 | Provide criteria for assessing an organisations strategic effectiveness from a
leadership perspective. |
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| 4. Understand ethical decision making and organisational value. | 4.1 | Critically explore the exercise of leadership power and influence. |
| 4.2 | Critically review the importance of ethics, values and corporate social responsibilities to an organisations value. | |
| 4.3 | Critically evaluate leadership and sustainability concepts and trends. | |
Task 1 of 3 – Case Study (AC1.1, 1.2, 1.3, 4.1, 4.2 & 4.3)
Instructions:
Individually prepare a case study about a business leader of your choice. Examples of business leaders might include Jack Welch, Ricardo Semler, Richard Branson, Steve Jobs, Bill Gates, Jack Ma, Dhirubhai Ambani, and Elon Musk to name but a few of many examples.
You have been informed that your case study will be used for training purposes and you should discuss theoretical perspectives supported by examples about your chosen leader contribution to their organisation.
The structure of the case study should include the following:
- Background to the organisation and the business leader with a justification of your choice.
- Explain the meaning of strategic leadership and importance to the selected organisation.
- Contrast the main approaches to the study of leadership and the approach relevant to the organisation.
- Critically evaluate the role of the leader in developing strategy.
- Critically review leadership values and ethics in driving corporate social responsibility and sustainability.