ASSIGNMENT 1: SOUTHWEST AIRLINES CASE

Study the Southwest Airlines case and Southwest’s organizational purpose and mission video located at: https://www.youtube.com/watch?v=eGxMf88I5g4&feature=youtu.be

This case discusses employee relations at Southwest Airlines, one part of a very successful organization.  Senior managers have hired you, an Industrial/Organizational consultant, to help them determine what next steps they should do to continue the organizational success. You have been asked to design and conduct a research study.

Using the Steps in the Research Process, presented in the Riggio textbook as a guide, design an appropriate research-based study of Southwest based on the information provided. You are to include the following in your response:

Provide a brief overview of Southwest’s presenting issues (approximately one paragraph).Clearly identify and label your single IV and single DV. Do not identify more than one IV and DV for the purposes of the research study you will design.Clearly state your study’s hypothesis (include the identified IV and DV in your hypothesis).  Why is this the question to be answered (i.e., why is the issue you chose important)?Clearly identify the research design you would use for your study. Why did you choose this method?What type of data collection methods will you use? What advantages/disadvantages do the methods present? Remember, justify why you chose the methods you did know the advantages and disadvantages.Based on the study you designed, what outcomes/findings do you think you will find (think in terms of your proposed hypothesis, IV and DV)?