Module Code: MN5006QA

Module Subject: SERVING CUSTOMERS IN GLOBAL MARKETS

Assignment 2: Paired Written Assignment (weighting – 30%)

NIKE ‘PRO HIJAB’: TARGETING MUSLIM WOMEN ATHLETES

Please note that your answers should not go beyond 1000 words. Any extra material can be added in a numbered appendix section and referred to within the main text.

This is a paired assignment. Each student should work with another colleague to develop a plan for addressing the question and share equally the task. Students are meant to organise several meetings to develop their responses. Students will submit the full report online together with a completed contribution log form detailing who did what.

Credit will be given for directly answering the questions, well-written and clearly structured answers, which refer to the Case Study and the use and application of models, theories and concepts studied on the module.

Question

1. Using a range of appropriate marketing models and theories, explain how Nike adopts a marketing orientation in developing “Pro-Hijab”.

2. What advice would you give Nike for developing a marketing plan for the “Pro-Hijab” in the UK?