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r Task 3b: Risk & Crisis Management Plan
• Internal communication program: Create systems and backup methods for members of the crisis management team to communicate with each other. This would include collecting contact information for all team members as well as anyone they might need to call upon, including emergency services, consultants, and area experts. Establish ways to disseminate urgent information to all employees and implementing a method for the employees to check-in and/or report their safety, etc. Also, consider how sensitive news (e.g. loss of life or threat to the company) will be shared internally. Establish a schedule and mechanism for updates.
• External communication program / Media Management: Describe plans for communicating with the public and key external stakeholders. Determine who will be the company spokesperson. Put together detailed instructions, including who has to be notified (e.g., media outlets). Draft holding statement template, which can be easily filled in later with the relevant information. Prioritize the client’s strategic communication objectives and outline talking points. Make sure the plans align with other communication efforts. NOTE: You can either include media inanagemeni in the more general ‘External Communication Program’ or you can make ‘Media Management’ a separate section.
• Resources: Think carefully about everything the crisis management team could possibly need and have them lined up. The needs could range from transport and credit cards to a public relations advisor and information resources (e.g. contracts, maps of facilities, timelines, documents on the key processes and procedures, supplier contracts, benefits information, and so on).
• Training: Being able to execute your crisis management plan quickly is paramount, and holding drills and exercises with the crisis management team is crucial to that goal. Ensure there is a viable plan for regular drills and training.
• Review: Create a structured review process in order to schedule regular follow-up check-ins regarding your plan.
Sample
This report is meant to give you an insight into a real-world example of a company’s
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