Cover page just like you did in other assignments with the
following details:
Assignment: Project
Student ID:
Project on Occasion Ltd Marketing Project
Tutor Name: Mr/Ms XYZ
This would be a whole page
TABLE OF CONTENT Page #
Use Word’s Table of Contents function to generate the contents page.
Introduction…………………………………………………………………..1
The Project Plan
Project Scope…………………………………………………………………2
Project Risk…………………………………………………………………..3
Project Success……………………………………………………………….4
Conclusion……………………………………………………………………5
References ………………………………………………………………….
Appendix…………………………………………………………………….
Report Format
1 Introduction (This is about writing the 3 or 4 sentences briefly on project plan, project
scope, project risk and project success as one simple paragraph)
Few examples of opening statement
This report will look at the …
This assignment is prepared to address…
This assignment is prepared to provide
This report looks at …
The report aims at…
In this report, the Author will set out …
This report seeks to …
This report will highlight
2. Project Plan (discuss a plan for your marketing launch for a new product using a
GANTT chat) (125 words) Must include in-text citations of the sources used
3. Project Scope (discuss the product launch, market research and analysis, launch cost,
social media integration and PR outreach; 275 words)
4. Project Risk (what potential risks could impact the launch, e.g. cost overruns, competition
from other product marketing launch and risks of losing opportunity 275 words) Must include
in-text citation of the sources used
5. Project Success (how will you measure the marketing launch success? 225 words)
Must include in-text citation of the sources used
6. Conclusion
In conclusion/ final analysis/discussion/evaluation, explanation, etc., the author has
highlighted…
(summary of each of the main headings by way of two sentences as guide for those struggling
to write one)
Reference list:
Reference list – credible academic sources from books, academic journals, reports, which will
earn you better grades, not Wikipedia and the like!
For a Book (5 Key information):
Author(s), Year, Title, Place of publication, Publisher, chapter and page number – if making
direct quote.
If you have all the above information from an online book, that means it’s also available
through hardcopy, you don’t have to state online as all you need for a physical copy is
available. This increases your credibility!
Example:
Little, S.E. (1988) Organisational Change, New York, Ellis Harwood, (Ch., p./pp…)
Otherwise bring in online in bracket just after the name/title of the Book and any link that
will take you to the source.
Example for eBook:
Little, S.E. (1988) Organisational Change [online], Available from:
http://data.london.gov.uk/datastorefiles/documents/ID2010-a-londonperspective.pdf [Accessed: 01.10. 2020].
For a Journal article:
Give the author/publisher name, year/date, name of the journal, issue number, volume
number and page number(s).
Example:
Kaye, G.R. (1993) ‘Developing an information Technology Strategy’, International Journal
of Information Management, Issue No.2, Page number of articles represented by p. 34, more
than a page pp34 – 35
Online Journal
Author’s surname, INITIALS., Year. Title. Journal Title. [Online], Volume number and Issue
No./Vol. No., P2
For example:
Banyard, P., 2007. ‘Tyranny and the tyrant from Stanford to Abu Ghraib.’ The Psychologist.
[Online], 20(8) 494-495
Website Sources
HMG: The Harley Medical Group (2019), Available from: http://www.harleymedical.co.uk
[Accessed: 27.10.2020].
Appendix
When you submit your report, ensure that all the presentation slides
are enclosed in the appendix with the speaker notes and submit them
as one file.
Copy and paste your PowerPoint slides here as the given examples on
the following page.
Ensure that the Speaker Notes are visible.
Examples slides 1
Slide 1: Introduction
Notes:
Explain your slides in detail in the note section
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Example slides 2
Slides 2: project information
Notes:
Explain your slides in detail in the note section
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Student ID