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MAN 3802: Principles of Entrepreneurship
TERM PROJECT: REFLECTION REPORT
REQUIRED READING:
The Art of the Start ISBN # 9781591840565
OR
The Art of the Start 2.0 ISBN# 9781591847847
Authors: Guy Kawasaki
Publisher: Penguin
NOTE: Alternate editions of the book are acceptable for the project
THE GOAL
The purpose of this report is to allow students a chance to reflect and reinforce what
they have learned through self-examination. The report will be an opportunity to share
personal experiences and opinions, as they pertain to the topics discussed, by the
author. This type of report is intended to afford an opportunity to synthesize the
theoretical knowledge gained from the reading and coursework, with the applied
experiences that pertain to students’ individual entrepreneurial journeys and ventures.
THE PROJECT
Each student will prepare and submit an individual Video Progress Report (covering
chapters 1-8) and a Written Reflection Report (covering the entire book with a focus on
chapters 8-11 detailed analysis).
The expectation is that the submissions will be developed over the course of the
semester and pertain to the assigned readings in the book. The book, The Art of the
Start, is required reading for the course and the term project.
The purpose of this term project is to evaluate and reflect on the overall experience of
the book and explain what was learned.
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INSTRUCTIONS
Read the required book and write about the overall experience and impact of the book.
Compare and contrast prior knowledge, experiences and perceptions with the concepts
presented by the author.
Students are encouraged to take notes while reading chapters in order to develop a list
of thoughts, feelings and attitudes about oneself and to record how those may have
changed as a result of the readings. Experiences will be analyzed according to
theoretical concepts and with discussion and illustration of how they conformed or
diverged from the theoretical expectations and existing perceptions.
Conduct additional research outside of the book and textbook to find resources and
references that support analysis and positions stated in the report. Keep track of
sources, which must be submitted in proper citation format in the written report. A
minimum of three (3) outside citations are required for the term paper. The book
and textbook may be referenced BUT WILL NOT count towards the required additional
resources.
Students are encouraged to prepare an outline or script for the video progress report
deliverable. This will help to insure the submission is well organized and complete
(covering required chapters) – “winging-it” is not recommended.
Proof read ALL written and practice all video presentations PRIOR to submission. Spell
and grammar checking is required for all submissions in the course.
THE WRITTEN REPORT should provide as much detail as possible and respond to
ALL the sections to receive full credit.
THE REPORT SHOULD INCLUDE THE FOLLOWING SECTIONS CLEARLY
ORAGNIZED:
Suggestions have been provided within each section as a guide for what to
include. Students are NOT limited to these items.
 Provide a brief narrative summary of your experience reading the book.
 Include details on factual information as well as personal feelings and
impressions.
 Provide details on why this was a meaningful book to read.
 Reflect on the overall experience.
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 How has the reading aligned with individual goals, perceptions, or ideas
going into the reading?
 Has a deeper understanding of entrepreneurship been attained as a
result of reading the book?
 Have any individual perspectives or perceptions shifted – if so, how?
Use the following questions as a guide for your discussion on the overall
experience. You are NOT limited to these questions:

ASSIGNMENT SCHEDULE

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THE GRADING GUIDELINES
The grading of your individual work is in part a subjective process. The
following areas are considered and reviewed for quality, quantity and
content:

Additionally, term project submissions are evaluated on style, format and
overall presentation. Developing professional business writing and
formatting skills are important for success in business. Submit a paper
that reflects a commitment to quality and professionalism.
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SPC Resources
SPCollege has wonderful resources for students on campuses and online.
Students are encouraged to seek assistance and support at the Learning
Centers and libraries.
For information on hours of operation, or to schedule appointments for
student support, go to the Student Academic Resources page on the SPC
website or CLICK HERE
For additional resources go to the Student Support Resources page on the
SPC website or CLICK HERE
Below are helpful links:
LIBRARY: http://spcollege.libguides.com
DATABASES:
SPC Entrepreneurship Resource Site:
http://spcollege.libguides.com/Entrepreneur
Remember we are ALL here to help our students.
All you have to do is ask!