1
• Your group has already selected a brand
• Conduct a market and situational (ie Internal and external)
analyses
• For Australia, but it is acceptable to use ‘proxy’ information
especially when actual figures for Australia are unavailable
• Review the marketing mix for the brand (4 or 7 Ps);
And do a competition analysis
• Develop substantiated recommendations to increase the
market share in Australia.
• Due in Week 9. NO EXTENSION ALLOWED
Poster Development (35%)
2
• Limited to three A3-size pages. The 3rd page shall ONLY list
the cited references.
• Min. font size = 11
• Expected 10 to 20 relevant references
• Submitted via Learnonline website in PDF format ONLY. Only
one student (any one will do) need to submit.
• Please attached a cover sheet (as page 1) together with the
poster (p 2-4) as a single PDF file.
The cover sheet for the group poster can be found on the course
website. NOTE: peer-evaluation part that requires input from all
group members. Electronic signature (or just type the name) is
fine.
Details
3
Peer review to ensure fairness
4
Assessment Criterion
Dedicate at least ½ page of A3 size for recommendations
5
APA 7th UniSA referencing style
YOU EITHER GET ‘0’ OR ‘5%’. Nothing in between
https://lo.unisa.edu.au/course/view.php?id=3839&sectionid=555859
Please refer to Library’s link below on how to cite and reference
Using APA 7th style
6
Some issues to consider
• Which tools are suited for the analyses
• Some components of a tool may be irrelevant; don’t ‘force’ an
answer unnecessarily
• What secondary information are available to support your
analyses
• Focus on pertinent information, especially for the
analyses.
• When analysing the Ps, compare against competitors’ Ps
7
Some issues to consider
• Propose marketing or marketing-relevant
recommendations only
• LINK recommendations to analyses
• Why do you propose the recommendations
• About ½ page of A3 size
• Optimise the use of space
• Look at the examples provided
8
,
YOU SHOULD CONSIDER THE
ACTUAL PREVAILING ECONOMIC
SITUATION, INCLUDING
HIGH INFLATION, PANDEMIC, ETC..
Some issues to consider
9
Consultation sessions
• Consultation sessions available in class (or via
zoom for external students) in Week 7, 8 and 9.
• Appointment request by email to class lecturer
• Approximately max 15 minutes per session
• One timeslot per group only
10
Example – Poor (p. 1)
11
Example – Poor (p. 2)
12
Example – Good (p. 1)
13
Example – Good (p. 2)