Section 1: Overview of the UK Chilled Ready Meal market:
Word count guide: 500 words including tables and graphs.Marketing Research and Data Analysis
- How will you provide evidence of the UK’s chilled ‘Ready Meal’ market performance?
- How big is this market in terms of sales value/volume? Predicted Y on Y growth?
- Where are the growth areas?
- How can you display this information?
- Where will you get this information from?
Section 2: Store audit summary: Word count guide: 300 including tables. A Copy of your store audit should be uploaded as a separate submission to blackboard as a spreadsheet.
Carry out a store audit to support the development of the ready meal you are working on (Mac and cheese /Lamb hot pot/ Chicken Tikka Masala or Vegetable pasta bake). Visit the following stores or their on-line shopping sites (Waitrose, M and S, Tesco, Morrisons, Asda , Aldi and Sainsburys) to record key marketing information to help inform the development of your product. Guidance on how to gather this information will be provided in the lecture in w/c 6th of February. Provide a summary of your findings and identify any potential development gaps/ opportunities.
Section 3. Practical write ups: Word count guidance – including tables 3,000
You have x 3 product development practical sessions:
X 1 w/c 20th or 27th of February: involves recreating the value product that you were given in the benchmark practical session in w/c the 23rd or 30th of January.
X 2 w/c 6th or 13th of March: Improving your product to make it a premium version
X 3 w/c 20th or 27th of March: Continuing to improve your product to make it a premium version: