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2. To be present in all major sports retailers, namely, Sportmans Warehouse, Decathlon, Total Sports and specialist running shoes throughout South Africa. 3. To expand into Africa by November 2024, first entering Zimbabwe, Kenya, Angola and Namibia. 4. Increase awareness of the brand. 5. Increase market share within the trail running market from 0% to 5% by August 2024.
Question
Planning is a crucial part of success in the world of digital marketing. As the marketing manager, using a mind map, devise an omnichannel marketing strategy process model to launch the new trail shoe to the South African market.
There are several websites that offer free templates. Alternatively, use a word document and features available on Word to devise your mind map.
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Marks will be awarded for applying theory in a practical manner relating to the information provided in the scenario. You will be required to ‘think-out-of-the-box’ and provide additional information relating to the important elements discussed in the omnichannel marketing strategy process model.
Reference list
Chaffey, D. & Ellis-Chadwick, F. (2022). “Digital Marketing. Strategy, Implementation and Practice”. 8th edition. UK: Pearson IMM Graduate School of Marketing. (2023). PDM101D, Principles of Digital Marketing Study Guide. South Africa: IMM Graduate School.
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