Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:

1. 1. Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?

1. 1. Are users interacting with the company on social media? If so, how are they responding?

1. 1. Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?

• • Your paper should be 500-700 words in length.

• • Please use specific examples (tweets, Facebook posts, etc.).

• • Please write this paper in essay format, not question and answer format.

• • At least two sources should be used and

    cited in APA style

    .

    List your sources in a references page at the end of your paper. All social media examples should be cited if quoted.

• Being that your essay is for academic purposes (not for publication) you do not need to include an “author note” or “abstract”.