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Module Name: Performance Marketing & Analytics Nature of Assignment: Performance Marketing Format of assignment: Powerpoint presentation Live Project: Brand allocated on whatsapp Assignment Type: Individual Assignment Assignment Submission: Submission on PapaFit
Step 1: Brand Analytics Analyze your brand’s website traffic using tools like Similar Web or any other tools and get an estimated figure for no. of visitors in the past 3 months.
Analyse the traffic source and see how engaged the audiences are. Analyse the social media handles by using social media analysis tools e.g. Rival IQ, hype editor, Social Baker, Follower Wonk etc.
Step 2: After analysing the website, decide what could be your objective of Ads. Support your objective (Sales, leads, web traffic) with Social + Google + Display-based Ads
Create 2 Facebook & Instagram and 1 Linkedin or Twitter Ads -1. a) Define what your campaign / ad set / ad strategy would be for all platforms 2. b) Support your ads with good images. 3. c) Give proof of Budget and Bid. 4. d) Give proof of Audience Potential (Most important screenshot). Give 1 example of each type mentioned above.
Create 2 Sample Google Search + 4 Display Ads. Which keywords have been chosen for the search ads? Why (stats)?
Make quality landing pages which can help you with engaging the user as well as driving conversions. Name, Number and Email Id is a must for landing pages. Make sure your landing page talks to the audience that will come to the page based on the ad.
Step 3:
Remarketing Mention remarketing funnels you wish to create on the website.
Step 4: Suggest changes for the existing website which would help you generate more leads / sales.