A1 Mini-Proposal
26 April 2020
IAB402 – 2020 S1 – Mini Proposal (A1)
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A1 Mini-Proposal
26 April 2020
Proposal
Prepared for
Brisbane City Council Scooter Toll Project on Go Between Bridge
Group Members
Joseph Vella – n9990593
Harry Tomkins – n9959904
Kathleen Steel – n10260153
Amber Sawford – n9959637
Trello
https://trello.com/invite/b/YWBrIhPC/15890c063847382d3350f4f9994094a1/group-1-consultingboard
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Table of Contents
1. Executive Summary ……………………………………………………………………………………………… 2
2. Introduction and Background …………………………………………………………………………………. 3
2.1. Definition of the Problem ……………………………………………………………………………………. 3
3. Goals and Objectives……………………………………………………………………………………………. 3
3.1. Goals………………………………………………………………………………………………………………. 4
3.2. Objectives………………………………………………………………………………………………………… 4
4. The Expected Benefits of the Engagement ………………………………………………………………. 4
5. Proposed Approach ……………………………………………………………………………………………… 5
6. Description of Firm……………………………………………………………………………………………….. 6
7. Staff White Pages ………………………………………………………………………………………………… 6
7.1. Kathleen Steel ………………………………………………………………………………………………….. 6
7.2. Harry Tomkins ………………………………………………………………………………………………….. 6
7.3. Amber Sawford…………………………………………………………………………………………………. 6
7.4. Joe Vella………………………………………………………………………………………………………….. 7
8. Cost Evaluation……………………………………………………………………………………………………. 7
9. Closing Statement………………………………………………………………………………………………… 7
10. Appendix …………………………………………………………………………………………………………. 8
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1. Executive Summary
The purpose of this report is to provide a technical solution and the approach to apply a toll
system for scooters on the Go Between Bridge (GBB). In this report JAHK Consulting have
identified a variety of challenges the project will face, as well as the goals and objectives that
our proposed solution will be tailored to meet. In particular, the goal is to successfully, effectively
and economically implement a toll system. Further, the objectives include being financially
successful, providing a Return on Investment and being quick and convenient.
The proposal outlines the desired destination of the solution as well as the measures needed to
reach that point. Considering this information, a number of benefits were discussed. These
benefits include benefits to the BCC and benefits to the implementers. BCC will benefit from
JAHK Consulting’s expertise and experience in technical projects such as this.
As requested by the Brisbane City Council, JAHK Consulting have expanded upon the problem
and outlined an approach for this objective. The approach we have recommended includes
communicating with public scooter companies and utilising the provided data to correctly identify
riders of these scooters in the case of a toll from going across the GBB. For the private segment
we have recommended a toll pass or tag system that utilises the existing scanning/monitoring
infrastructure on the GBB. With reference to each segment’s specific situation and difficulty,
JAHK Consulting have provided clear outlines for how our contained solutions will successfully
implement this toll system. Benefits for BCC were also identified through a comparison against
a do-nothing approach to signify the importance of this opportunity.
JAHK Consulting works with businesses, Government and the community to connect them with
practical solutions. As a leading consulting firm in Australia, we provide industry insight, solution
expertise and innovations in technology. We help our clients unlock their potential for growth
from problems or opportunities. Our firm has had previous experience in similar projects to
introducing a toll for scooters. Our proficiency in this area makes JAHK Consulting the best
choice for this project. The estimated cost for this project is $1.1 million for the use of JAHK
Consulting resources and services over a period of 6 months.
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2. Introduction and Background
The Brisbane City Council’s vision for an accessible and connected city states that “Road,
public transport and active transport networks will provide safe, efficient, fast and reliable travel
options throughout the city. These networks will help deliver economic benefits to Brisbane and
support our growing community and changing economy” (Brisbane City Council, 2019).
In 2018, electric Lime scooters were introduced in Brisbane, acquiring 20,000 unique riders in
the first two weeks (Caldwell, 2018). These electric scooters are convenient and more
environmentally friendly than other transportation modes. Many new commercially owned and
privately owned scooters have popped up, and since, riders using these scooters have been
riding them on toll roads.
BCC’s area of interest is for an implementation of a toll system for scooter riders on the GBB.
Given the increase of electric scooter use in toll areas, BCC wants to charge both private and
commercially owned scooter users a toll fee when they cross the GBB.
BCC has requested we provide them with an approach and a proposal with respect to setting up
a toll system to scooter riders on the GBB. Through this project, JAHK Consulting will present
recommended solutions and approaches, while aligning with BCC’s vision. Through our
expertise in the area and further research outlined in this proposal, we will deliver satisfaction to
BCC as well as Scooter Riders in Brisbane.
2.1. Definition of the Problem
BCC has indicated they would like us to explore some technical solutions to this problem and
identify an approach for going about adding a toll to the GBB for scooter riders. Aligning with the
BCC’s vision, adding a scooter toll to the GBB gives the BCC money to deliver economic
benefits and support the economy. The toll would apply to both privately and commercially
owned scooters and would be equitable to apply a toll to all means of transport that cross the
GBB. Ideally the solution proposed will not interfere with scooter rider’s day and shall be easy to
use.
This is a challenging problem as there are several parties that need to be satisfied. Scooter
rental firms have been cooperative and are willing to share enough information to identify their
customers, so they can be charged however, they do not want to make any modifications or
changes to their scooters.
3. Goals and Objectives
As with all applied information systems, BCC wants their new “scooter toll” system to achieve a
specific set of goals and objectives. The goals listed provide a description of the desired
outcome for the system, while the objectives listed provide a measure of the progress that is
needed to reach that outcome.
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3.1. Goals
It is the goal of the BCC to successfully charge a toll on both private scooter riders and rental
scooter riders who use the GBB. The toll will be effectively implemented and not easily evaded.
The implementation will not require rental scooter companies to change or modify their
scooters. The toll system will provide the BCC with useful and ongoing revenue for the council’s
maintenance projects on the bridge, as well as make the bridge less hazardous for pedestrians.
The toll system will also leave the pedestrian users of the GBB unhindered and unaffected as
the original purpose of the bridge was to be a pedestrian bridge.
3.2. Objectives
• To devise a system that is financially successful by keeping evasion to a minimum.
• To devise a system that can provide an ROI (Return on Investment) within a short period of
time.
• To devise a system that is quick and convenient for the scooter rider, so they are not
deterred from using the GBB.
• To devise a system that can differentiate between scooter riders and other GBB users.
• To devise a system that does not hinder pedestrians, including parents who may be pushing
prams or other GBB users who may be transporting something heavy.
• To sell the idea to the general public in order to gain their support, so both riders and other
GBB users are not deterred from using the bridge.
• To clearly inform the public of who the toll is for (e.g. electric scooter riders but not segway
riders, cyclists or pedestrians)
• To maintain a satisfactory level of usage of the GBB after the tolls implementation.
4. The Expected Benefits of the Engagement
The expected benefits of engaging JAHK Consulting extend to both the BCC and the potential
implementers of the system. The benefits to the BCC can be categorised as organisational
benefits, while the benefits to the potential implementers of the system can be seen as project
benefits.
Organisational benefits are three-fold. Firstly, by engaging JAHK Consulting, BCC can work with
the experts from our firm that have had previous experience with similar projects and secured
successful results, rather than trying to find the personnel internally. BCC staff are not tied-up in
research and development, and do not suffer the difficulty of having to use staff who may not be
experts in the matter.
Secondly, by using an external consultant, BCC is able to get firm dates on project timeframes,
costs and feasibility of the project. This is sometimes not so easy to do when using internal
personnel and the cost can blow out of proportion.
The final and predominant organisational benefit to BCC is that it can explore its options and
evaluate the potential success or failure of the system. Through JAHK Consulting’s up to date
reporting, BCC can evaluate in a timely manner and at a reasonable cost. This gives BCC the
benefit of being able to evaluate the whole proposed solution first before large sums of money
are put toward the project.
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The project benefits associated with engaging JAHK Consulting come
from identifying the issues involved in implementing the system. Such issues that would need to
be explored are the needs and requirements of all GBB users, the restrictions to scooter
modifications set by the scooter rental firms, the issues involved in developing a workable and
efficient toll system and the safety of all bridge users.
5. Proposed Approach
The combination of the requirements, objectives and target demographic (as set out by the
BCC) makes this problem quite complex and ill-suited to a one-size-fits-all solution. Hence, as
part of our proposal we will be putting forward one approach containing separate solutions for
the public and private scooter demographics. This approach is also conditional and will be
built/designed upon the existing infrastructure present on the GBB. JAHK Consulting can also
advise and aid BCC in the expansion of this infrastructure soon if the scope of the project is
widened.
Firstly, addressing the public (company owned) scooters: in our professional opinion the
cooperation from these companies in providing the relevant data from their respective mobile
scooter apps will be the key to managing tolls for this group. As outlined in the brief, there are
hard restrictions in place regarding the modification of these scooters. Realistically, with these
restrictions in place, the only feasible way to identify riders of public scooters is to utilise the
data the relevant companies have agreed to provide. Thus, it is our expert opinion that this is
the right way forward. Taking this data and feeding it through BCC’s existing toll system to
correctly identify riders of public scooters and charge them a toll for utilising the service. BCC’s
toll system will then be capable of scanning the public scooter’s built in computer, retrieving the
GPS tracking data to confirm the user has utilised the GBB before finally scanning their linked
profile data. After this information has been collected, confirmed and sent through the toll
system API the correct scooter user will then be issued a toll for their use of the GBB. Utilising
our expertise gained from projects completed for ANZ Bank and Queensland Police Service we
will aid BCC in securely handling and then managing this data pre and post use.
Based on our analysis, the privately owned electric scooter segment will be far more difficult to
manage. It is our conclusion that the complexity in this segment stems from a reliance on the
end user (or owner) to play their part properly. This is because without their cooperation any
systems put into place will be easy to spoof or avoid and will therefore require reinforcement to
secure the toll. JAHK Consulting’s solution for this segment is to enforce the use of an electronic
tag on each privately owned scooter. This tag will be wirelessly accessible and toll-able using
technologies and platforms the BCC will be comfortable with as evident by their existing
presence on other Brisbane toll roads and tunnels. It is our expert opinion that by utilising
existing technologies and formats both the end user and BCC will be quicker to adapt and more
accepting of the introduction of this electric scooter toll. This will lower costs for the council,
shorten the timeframe for project completion, reduce end user frustration and the likelihood of
public backlash. JAHK Consulting will be reaching out to Linkt to work closely and
collaboratively to develop a scooter tag with similar properties and functionalities. For a visual
representation of how the approach will be structured and timeboxed, please refer to Figure 1 in
the Appendix.
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For comparison’s sake – we would like to provide our conclusions on the
consequences of a ‘do nothing’ approach. Considering that electric scooters are motor vehicles,
other motorists may feel it is targeted and unfair to simply only toll the cars/trucks utilising the
bridge. This has the possibility to cause public backlash and a reduction in use of the GBB –
ultimately leading to a reduction in revenue and ROI. Considering there are an estimated 1000
public electric scooters Brisbane and the popularity of privately owning an electric scooter is
only increasing – the BCC is potentially missing out on hundreds of dollars a day by not this
opportunity (Crockford, 2020).
6. Description of Firm
With 20 years’ experience and 800 staff members, JAHK Consulting since grown to be a wellknown and trusted name in the Australian consulting industry. Our firm partners with small
family owned businesses, multinational corporations and everyone in-between. We offer
services such as risk consulting, management consulting, deal advisory, strategy and growth,
enterprise technology and human capital. We operate in industries like consumer goods and
services, transportation services, Government and public sector, financial services and
technology and media.
7. Staff White Pages
7.1. Kathleen Steel
Partner and Project Manager
Qualification: Master of Business Administration
With over 12 years professional expertise in industries such as local government, education,
real estate and infrastructure. Has previously worked with Linkt in Melbourne on the CityLink toll
road on three separate projects. From this experience, she brings practical recommendations
tailored to each individual environment of each client.
7.2. Harry Tomkins
Technical Consultant
Qualification: Bachelor of Commerce / Business Computing
Harry has a strong commitment to building long lasting client relationships to ensure that highquality and cost-effective solutions are delivered. It is through these client relationships that he
can understand stakeholder needs and requirements. He has given advice and ICT solutions to
clients such as Medibank Private, ANZ Bank and Queensland Police.
7.3. Amber Sawford
Digital Strategy Manager
Qualification: Bachelor of Commerce / Digital Experience and Interactive Design
Amber has worked with the Brisbane City Council and TransLink for redesign of the public
transport system to encourage more customers. She has also led and delivered on
engagements with many national companies based in America, the UK and Singapore. Has
significant knowledge and understanding of the vital parts that ensure business success.
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7.4. Joe Vella
Business Analyst
Qualification: Bachelor of Business
Since joining JAHK Consultants in 2011, Joe has portrayed significant expertise in helping
businesses through all stages of development from start up to maturity. His aim is to deliver
practical solutions to real-world complex problems. Has previously worked in sectors such as
retail, infrastructure services and manufacturing.
8. Cost Evaluation
The cost for the project is, with an estimated time of 6 months, is approximately $1.1 million.
This cost is only an estimate and the breakdown can be seen at Table 1 in the appendix. The
cost could be influenced by any changes in the time frame or resources required. There is an
initial upfront payment of the consulting fee and the rest of the amount will be split up into three
stages and is required to be paid by direct deposit after the completion of each of the following
stages.
1. The consulting and design of the system with BBC;
2. The development of the toll system and testing; and
3. The installation of the toll system, training of staff and the system being implemented.
9. Closing Statement
The implementation of an electric scooter toll system on Brisbane’s Go-Between-Bridge is
paramount in ensuring the council maintains a strong flow of funding from its investment. Given
our team’s many years of experience in the relevant fields and on similar projects such as
CityLink and QPS, we believe JAHK Consulting is a perfect fit for this project. Engaging in this
project with us would free up BCC’s internal resources, grant access to the expertise we have
gained from hundreds of prior successful projects and allow the board to be presented with an
accurate timeframe for completion and evaluation of cost. BCC would also be able to explore its
options and evaluate the potential success or failure of the system with our proposal before
allocating its own resources which represents a huge saving in both time and money. We are
experts in a variety of fields and are very happy to answer any questions or discuss any matters
regarding this project. Given the ever-growing popularity of these vehicles we are confident in
beginning this project in the next coming months with help from the BCC.
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10. Appendix
Figure 1 – Gannt Chart
Table 1 – Cost details

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Table 2 – Staff Costs

References
Brisbane City Council. (2019, May 7). Our accessible, connected city. From Brisbane City
Council: https://www.brisbane.qld.gov.au/about-council/governance-and-strategy/visionand-strategy/brisbane-vision/our-accessible-connected-city
Caldwell, F. (2018, December 4). Lime wants to roll out more scooters on Brisbane streets.
From Brisbane Times: https://www.brisbanetimes.com.au/politics/queensland/limewants-to-roll-out-more-scooters-on-brisbane-streets-20181204-p50k1c.html
Crockford, T. (2020, January 22). Lime’s new year’s resolution: Get scooters on Brisbane cycle
paths, roads. From Brisbane Times:
https://www.brisbanetimes.com.au/national/queensland/lime-s-new-year-s-resolutionget-scooters-on-brisbane-cycle-paths-roads-20200122-p53tqd.html