Weighting of assessment: 50% of total marks Learning Outcomes CoveredSample Page

• Evaluate and reflect on the influences driving demand within the business to

consumer and business to business markets and the factors influencing the strength of their influence.

• Critically assess the debate that surround corporate values and social responsibilities.
• To analyse competition and customer requirements in order to identify opportunities for competitive advantage within an industry.
• Identify different types of strategic change programmes and assess the value of different leadership styles in managing strategic change.

Topic:

Crisis can bring opportunities for those who think strategically.

The impact of COVID 19 pandemic on business firms around the world is beyond our imagination. It is not only business firms which are affected. Many small and large economies are suffering with low economic activities. Despite this unfavorable situation prevailing, there are some business firms which are thriving in the crisis. Strategic thinking makes this difference. While the majority of firms struggle to survive those who think strategically explore and exploit opportunities ethically and emerge as examples for others to follow.

Tasks

1. Provide a factual account of the global socio-economic impact of COVID-19 and assess the influence of these global developments on the economy of the Sultanate of Oman.
2. Provide a logical/ rational account of the economy of the Sultanate of Oman in the post COVID-19 pandemic times
3. Identify a particular industry of your choice from the Sultanate of Oman and explain new potential opportunities the industry could capture due to the scenarios developed in the previous two tasks. The potential to be captured during the post pandemic era. You are advised to use one analytical model such as Porter’s five forces model.

• What strategies would you recommend for a single business organisation in the selected industry in terms of differentiation, positioning, managing a new culture required, and new governance structure?

Assessment criteria

The following criteria will be used when marking your Assignment:

1. Provides a clear factual explanation of the global socio-economic impact of COVID-19, and its influence on the economy of the Sultanate of Oman is well explained (30%)
   1. Provides an acceptable a logical/ rational account of the economy of the Sultanate of Oman in the post COVID-19 pandemic era (20%)
   1. An industry from the Sultanate of Oman which is appropriate in terms of the high impact due to COVIC-19 pandemic is identified. New potential opportunities are explained with the use of a model. (20%)
   • An appropriate business organisation in the chosen industry is identified. Strategies in terms of differentiation, positioning, managing a new culture required, and new governance structure are presented (30%)