Think about the pricing methods described in chapter 14—markup pricing

Think about the pricing methods described in chapter 14—markup pricing

Think about the pricing methods described in chapter 14—markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing. As a consumer, which do you prefer to deal with? Why? If the average price were to stay the same, which would you prefer a firm to do: (1) set one price and not deviate or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions? (at least 200 words)