Imagine you are a marketing consultant and you have been hired by a local business to review and make recommendations on how to enter the international market.    

To complete this task you need to:  

Step 1: Carefully choose an organisation that you are interested in (or are currently working for) and one of their specific products. Conduct a competitor analysis by comparing this to similar products in the market. (a wholly state-owned limited liability company to generate, transmit and distribute electric power shall be selected)

Step 2: Using the position and interest, recognise the diversity of stakeholders in the international market. Identify some opportunities as well as some barriers that the business might come across in the process of becoming global. 

Step 3: Based on the findings in step 2 make recommendations to the business advising the necessary actions.