Marketing Analytics

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MIS384 T1 2023 – Assignment 1
Course: MIS384 – Marketing Analytics

Criteria Unsatisfactory Satisfactory Good Very Good Excellent
Analysis: Analytical results
(Marks: 3) GLO1 and GLO 3		 No analysis is presented or
Irrelevant/inappropriate
techniques have been used to
analyse the data with many
errors in the analysis
0-1.4		 Consistently, independently
and skilfully uses appropriate
data analysis techniques,
demonstrating some expertise
and specialised skills.
1.5-1.7		 Consistently, independently
and skilfully uses appropriate
data analysis techniques,
demonstrating good expertise
and specialised skills
1.8-2		 Uses appropriate data analysis
techniques independently,
efficiently and effectively, and
demonstrating a consistently
high levels of expertise and
specialised skills.
2.1-2.3		 Uses most suitable data
analysis techniques
independently, efficiently and
effectively, and demonstrating
a consistently high levels of
expertise and specialised skills.
2.4-3
Report: Selection of
analytical techniques and
evaluation of the
methodology for improving
marketing decision-making
(Marks: 4) GLO1 and GLO5		 Proposes no or inadequate
solutions to existing and/or
new situations in professional
practice and/or further learning
that indicate comprehension of
a complex problem. Solutions
do not consistently reflect any
intellectual independence,
adaptability and integrity.
0-1.9		 Proposes an acceptable
creative solutions to existing
and/or new situations in
professional practice and/or
further learning that indicates
satisfactory comprehension of
a complex problem and reflects
proficient judgement of the
pros and cons of the proposed
solution.
2-2.3		 Proposes a good creative
solution to existing and/or new
situations in professional
practice and/or further learning
that indicates comprehension
of a complex problem and
reflects expert judgement of
the pros and cons of the
proposed solution. The
proposed solution reflect a
high level of intellectual
independence and autonomy.
2.4-2.7		 Proposes a very good creative,
novel solution to existing
and/or new situations in
professional practice and/or
further learning that indicates a
comprehension of a complex
problem and reflects an
authoritative judgement of the
pros and cons of the solution
The proposed solution reflect a
very high level of intellectual
independence.
2.8-3.1		 Proposes an exemplary
creative, novel solution to
existing and/or new situations
in professional practice and/or
further learning that indicates a
deep comprehension of a
complex problem and reflects
an expert and authoritative
judgement of the pros and
cons of the proposed solution
Solutions reflect an
exceedingly high level of
intellectual independence.
3.2-4
Report: Interpretation of
analysis output from a
marketing perspective
(Marks: 5) GLO1 and GLO5		 Provides no or a limited
interpretation of the analysis
output and no logical
interpretations from a
marketing stand point.
0-2.4		 Provides an acceptable
interpretation of the analysis
output and satisfactory
interpretations from a
marketing stand point.
2.5-2.9		 Provides a good interpretation
of the analysis output and
reasonable interpretations
from a marketing stand point.
3-3.4		 Provides a very well
interpretation of the analysis
output and thorough
interpretations from a
marketing stand point.
3.5-3.9		 Provides an excellent
interpretation of the analysis
output and insightful
interpretations from a
marketing stand point.
4-5

Overall Score

Criteria Unsatisfactory Satisfactory Good Very Good Excellent
Report: Develop
management
recommendations (Marks: 5)
GLO5		 Provides no or limited guidance
as to how solutions might be
skilfully and creatively
implemented in a manner that
addresses multiple contextual
factors of the problem.
0-2.4		 Provides satisfactory guidance
as to how solutions might be
skilfully and creatively
implemented in a manner that
satisfactorily addresses
multiple contextual factors of
the problem.
2.5-2.9		 Provides expert guidance as to
how solutions might be skilfully
and creatively implemented in
a manner that adequately
addresses multiple contextual
factors of the problem.
3-3.4		 Provides very good
authoritative and expert
guidance as to how novel
solutions might be skilfully and
creatively implemented in a
manner that addresses
sufficiently multiple contextual
factors of the problem.
3.5-3.9		 Provides outstandingly
authoritative and expert
guidance as to how novel
solutions might be skilfully and
creatively implemented in a
manner that excellently
addresses multiple contextual
factors of the problem.
4-5
Report: Quality of writing,
Report formatting & overall
report presentation, table of
content, structure &
reference (Marks: 3) GLO2		 Always or mostly uses
inappropriate and/or irrelevant
content to develop and explore
basic ideas and presents an
unacceptable exposition of
complex knowledge and ideas.
0-1.4		 Moderately uses appropriate,
relevant, and compelling
content to illustrate mastery of
the subject or topic and
presents a clear, coherent,
independent and professional
exposition of complex
knowledge and ideas.
1.5-1.7		 Mostly uses appropriate,
relevant, and compelling
content to illustrate mastery of
the subject or topic and
presents a clear, coherent,
independent and professional
exposition of complex
knowledge and ideas.
1.8-2		 Consistently uses appropriate,
relevant, and compelling
content to illustrate a mastery
of the subject or topic and
generates original knowledge,
making a substantial
contribution to a discipline or
area of professional practice.
2.1-2.3		 Consistently and effectively
uses appropriate, relevant, and
compelling content to illustrate
a mastery of the subject or
topic and generates original
knowledge, making a very
substantial contribution to a
discipline or area of
professional practice.
2.4-3
Report: Provide novel ideas
for incorporating new
technologies (Bonus Marks:
1) GLO5		 Provides no information as to
how new technologies might
be implemented in the
context.
0		 Provides no or little
information as to how new
technologies might be
implemented in the context.
0		 Provides some ideas as to how
new technologies might be
implemented in the context.
0.5		 Provides some ideas as to how
new technologies might be
implemented in the context.
0.5		 Provides unique and innovative
ideas as to how new
technologies might be
implemented in the context.
1

Fail (N) Pass (P) Credit (C) Distinction (D) High Distinction (HD)