Market Research

52 views 7:46 am 0 Comments April 11, 2023

Uplift Health Club* is a Singapore gym brand, offering a high-end blend of fitness and wellness facilities. The brand is positioned in the market as “functional but stunningly luxe”. This gym offers highly exclusive membership, which is limited to only 500 consumers across three desirable locations in Singapore.

Uplift Health Club has undergone growth in the past 5 years, COVID withstanding. There are as many as 120 classes every week, as well as personal training, mineral pools, sauna and steam rooms, massages, a kiosk for healthy meals and juices, and a balcony space for relaxing and socializing with views of Singapore’s iconic skyline.

Current Situation

The fitness industry in the Asia-Pacific is worth US$15.4 billion, representing an annual growth rate of 3.9% in the last five years. Several factors drive this rapid growth – many consumers are striving for a healthier lifestyle, athleisure apparel has grown in popularity, and we have witnessed the emergence of the ‘boutique’ gym.