What am I required to do in this assignment?

Assessment 1: Client brief-based digital marketing plan

For one business from the live projects list create a digital marketing plan to help the company improve their online presence. You need to set the digital marketing objectives related to the company’s website, its social media accounts, digital content, search engine optimization, online customer base, email marketing, affiliate marketing, digital advertising, etc.
You have specifically been asked to consider the following structure and key areas within the digital marketing plan:
 Executive Summary. (5%)
 Market Overview. (10%)
 Market Segmentation, Consumer Persona. (15%)
 Digital Marketing Objectives. (20%)
 Digital Marketing Strategy. (20%)
 Digital Marketing Plan. (30%)