CidKt!, rUIR)Wt1 VVULIK
Step 2: After analysing the website, decide what could be your objective of Ads. Support your objective (Sales, leads, web traffic) with Social + Google + Display-based Ads
Create 2 Facebook & Instagram and 1 Linkedin or Twitter Ads -1. a) Define what your campaign / ad set / ad strategy would be for all platforms 2. b) Support your ads with good images. 3. c) Give proof of Budget and Bid. 4. d) Give proof of Audience Potential (Most important screenshot). Give 1 example of each type mentioned above.
Create 2 Sample Google Search + 4 Display Ads. Which keywords have been chosen for the search ads? Why (stats)?
Make quality landing pages which can help you with engaging the user as well as driving conversions. Name, Number and Email Id is a must for landing pages. Make sure your landing page talks to the audience that will come to the page based on the ad.
Step 3:
Remarketing Mention remarketing funnels you wish to create on the website.
Step 4: Suggest changes for the existing website which would help you generate more leads / sales. e.g. Banner needs to be changed on the home page, footer needs to have better options etc.
Step 5: Audit the brands current SEG performance • Perform keyword research on the following 3 key pages of your site – Homepage – Anyone Category page – Any two Product Pages / Blog Articles And suggest 3 to 5 keywords for each page they should optimize for. Keywords need to be long tail, relevant and must have some search volume backing them. You could support your choice of keywords with screenshots / monthly search volumes from the Google keyword planner. • Use the keywords shortlisted to frame meta tags for the 4 pages in question • Suggest how these meta tags could be made more click friendly through various rich snippets and other tactics discussed in class a • Identify 10 websites where you could push your content, i.e. get a backlink and explain why that website is important for your brand e.g. IIDE’s content on Mind snoop
2/2