Module Code: BMGT3200

Module Subject: International Business Strategy

Individual Report 3000 Words

You are required to write an individual report of 3,000 words that covers the following areas for either H&M or Uniqlo in a region or country of your choice* [*important note: (1) you cannot choose the UK; (2) the firm must have retail sales in the selected region or country].

1) The main factors in the external environment (i.e. both the macro-environment and the micro-environment) of the fast fashion industry, and how these factors impact upon H&M or Uniqlo.

2) Identify and critically discuss the distinctive capabilities (using the VRIO framework) and the key relative weaknesses of H&M or Uniqlo.

3) Critical evaluation of the business-level strategy of H&M or Uniqlo over the last five years

4) Recommendations on how H&M or Uniqlo should modify its strategy to maintain competitive advantage and discussion of the suitability and feasibility of these recommendations.

“You can order BMGT3200 International Business Strategy Individual Report 3000 Words from our service and can get a completely high-quality custom paper. Our service offers any of the BMGT3200 Academic paper written from scratch, according to all customers’ requirements, expectations and highest standards.”