Innovation and Change Assignment

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INNOVATION AND CHANGE

Understanding innovation and change within organisational contexts is an essential requirement for the professional manager and leader. The key to this understanding is having an appreciation of the reasons for innovation and change within different organisational contexts and the types of management approaches, behaviours and values which support its delivery.Marketing Research and Data Analysis

Task 1 has been developed to enable learners to evidence their understanding of innovation and change within an organisational context.

TASK 1

There are TWO (2) options for completing Task 1. You may write a report OR a reflective account entitled:

‘Innovation and change within an organizational context’

The report or reflective account should focus on well-chosen examples of innovation and change within an organisation you know well or have researched. The report or reflective account must include reference to theories and models. It must be presented in THREE (3) sections.

1a. The rationale for innovation and change

To complete this section, you are required to explore the rationale for innovation and change within an organisation you know well or have researched. (AC1.1)

1b. Management and leadership approaches, behaviours and values required to drive innovation and change

To completed this section, you are required to investigate the management and leadership approaches, behaviours and values required to drive the innovation and change as outlined in 1a. (AC1.2)

Your response must include:

  • A minimum of THREE (3) management and leadership approaches to drive innovation and change
  • A minimum of FOUR (4) behaviours and values essential for a manger and leader to drive innovation and

1c. Approaches to change and innovation

To complete this section of the report, you are required to critically appraise:

  1. A minimum of THREE (3) approaches to change with reference to traditional and contemporary (AC1.3)
  2. A minimum of TWO (2) approaches to innovation with reference to theoretical (AC1.4)

Important note: Your response must include reference to tradition and contemporary models. The models should be contextualised and should not simply described or replicated.

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