• In March 2022, New Balance stated that it will expand its green leaf product variety to include some footwear, focusing on high-volume models, including colourways from two of the brand’s most popular footwear brands, Fresh Foam 1080v12 and the 574. Polyester and leather are two of New Balance’s most high-volume climate-impacting materials, and this program is intended to assist the company’s aim of sourcing 100% preferred leather and 50% recycled polyester. • In May 2022, ASICS launched the GEL-CUMULUS 24, a flexible running shoe that provides maximum comfort for various distance runners. • A South African trail race online entry website shared the below data which looks at what trail shoes the entrants wore over a period of 8 months (December 2021 — July 2022).

As the marketing manager you are also aware that the most popular brands currently are Solomon, Nike, Brooks, Adidas, Saucony and New Balance.
Run Trails has the following goals and objectives that they have set for their first financial year:
1. Sales to reach R1,200,000.00 within the first year (August 2023-August 2024).
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