Global Business Environment

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Faculty of Design, Media & Management

Assignment Brief 2020-2021Human Computer Interaction

Module Title:

Global Business Environment

Module Code:

BM461

Assignment No/Title:

CW1: Global Business Environment Portfolio Paper.

Assessment Weighting:

30%

Submission Date:

27th of November 2020. 2.00pm via Turnitin

Feedback Target Date:

Module Co-ordinator/

Tutor:

Submission Instructions:

This assignment is to be submitted electronically using Blackboard

This assignment must be submitted electronically by 2pm on the submission date

To submit electronically you must upload your work to the e-submission area within the Blackboard module concerned. Click Submit> Browse (find the correct file to upload) Upload> Submit

You can resubmit your work as many times as you like until the deadline. If you choose to resubmit, your earlier submission will be replaced, and you will NOT receive an Originality Report until 24 hours from when the submission was made.

You will receive a digital receipt as proof of submission. This will be sent to your Bucks e-mail address; please keep this for reference.

You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment you are acknowledging that you have read and understood these regulations.

Late submission within 10 working days of the deadline will result in the mark being capped at a maximum of 40%. Beyond this time the work will not be marked.

You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.

Instructions to Students: Specify whether it is a group or individual assignment, the word length and any abnormal submission instructions.

This assessment comprises one 500 word, (+/-10%) individual paper that will contribute towards your final portfolio of 4 papers* and represents 30% of the marks available for this module.

(*Note that CW2 will require you to complete 3 further papers for 70% of the module marks).

This assignment tests the following Learning Outcomes for the module:Delete any that do not apply and ensure that alternative instructions are entered in the box above.

1. Obtain and interpret information relevant to an analysis of a firm’s business environment.

2. Assess the impact of government on the structure and operation of a business organisation.

3. Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity.

The Assignment Task:

Present an overview of the Global Business Environment since September 2017 to date for a specific industry (or sector), e.g. airline, retail fashion, men’s grooming etc. **, and relate how changes in the global environment have specifically impacted upon organizations operating in that industry. Identify the underlying driver of the changes relating these to academic theories/models and explain how organizations have responded using examples drawn from real life through applying models and theories to illustrate both structure and content of your work. All models, theories and supporting secondary research material must be referenced using the Harvard format.

** Please ensure you check your selected industry/sector with your lecturer before starting your coursework.

Assessment Criteria:

BM461 CW1 30% weighting 2018-19

Criteria

70%+

60-69%

50-59%

40-49%

Fail

Generic: Communication

5% weighting

Clear precise assignment with excellent structure. Coherent and comprehensive argument.

Mostly clear precise assignment with good structure. Fairly coherent and well argued.

Well-structured and relatively clear argument

Insufficient structuring with some flaws in argument.

Poor structure and argument

Knowledge & Understanding

15 % weighting

Demonstrates excellent understanding of the topic, objectivity and reference to theory. Provides appropriate level of additional research including use of benchmarks.

Demonstrates clear understanding of the topic, objectivity and reference to theory. Provides some research including benchmarks.

Basic level of understanding of the topic, some reference to theory. Provides small amount of research, benchmarking may be limited or missing.

Demonstrates only superficial understanding, theory limited or absent. Provides limited research, benchmarking may be limited or missing.

Very limited understanding of topic. Provides no contextual research.

Analysis

30% weighting

Demonstrates clear and accurate analysis of research and conclusions drawn

Demonstrates acceptable analysis of research and conclusions drawn

Demonstrates some level of analysis of research and conclusions drawn

Demonstrates weak level of research and conclusions drawn

Demonstrates inadequate analysis.

Synthesis/ Creativity/ Application

15% weighting

Demonstrates excellent level of creativity and industry examples in addressing the assignment tasks

Demonstrates good level of creativity and industry examples in addressing the assignment tasks

Demonstrates adequate level of creativity and industry examples in addressing the assignment tasks

Demonstrates weak levels of creativity and industry examples in addressing the assignment tasks

Demonstrates inadequate levels of creativity and industry examples in addressing the assignment tasks

Evaluation

30% weighting

Fully evaluates implications, using appropriate examples and theory

Evaluates implications using appropriate examples and theory

Adequately evaluates implications, using appropriate examples and theory

Evaluates implications using poor or inappropriate methods.

Displays only weak evaluation, not reflective or based on theory.

Assignment Parameters

5% weighting

Precisely meets guidelines on word count. Excellent presentation and referencing.

Precisely meets guidelines on word count. Good presentation and referencing.

Precisely meets guidelines on word count. Presentation, and referencing generally acceptable.

Precisely meets guidelines on word count. Guidelines on presentation, and referencing generally disregarded

Guidelines on word count, presentation, and referencing fully disregarded

Total

100%

(30% marks)

Quality Assurance Record

Internal Approval:

External Approval:

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