Level 4 Assignment Guide
2022/2023
Global Business Aspects
Contents
Introduction ……………………………………………………………… 3
Annotated Extended script Task………………..…………………………. 4
Conclusion ……………………………………………………………….. 6
References…………………………………………………………………..7
Appendix……………………………………………………………………8
Introduction
This section covers a brief introduction of the topics you are covering in this report. The Assignment Guide should be used in conjunction with the Assignment Brief as its purpose is to provide guidance as to how best to respond to the requirements of the assignment brief. It also gives an indication of what the marker will be looking for in the piece of work.
All three learning outcomes are addressed within the tasks of the assignment:
LO 1 Put in context globalisation’s impact on business;
LO 2 Understand WTO and de-regulation across markets;
LO 3 Analyse the functions of an organisations’ functions and culture within a globalised or multinational business.
To succeed in the module you must satisfy all learning outcomes, which in turn means addressing each part of the assignment brief – missing something out will impact your grade negatively.
Annotated poster Task
Prepare an annotated poster presentation extended script that demonstrates an understanding of trading across national boundaries and the impact on head office culture and global strategy. This task covers (LO1, LO2 and LO 3) 2,500 words.
The task should focus on the following:
HEADING 1: An introduction of the company and its current market.
HEADING 2: protecting Intellectual Property Rights in a globalised economy.
HEADING 3: managing business functions in an international context.
HEADING 4: the impact of national cultures in international markets.
HEADING 5: an assessment of entry strategies in international markets.
HEADING 6: an assessment of appropriate global strategy for the local company.
*Poster is just the summary of the extended script. The word count (2500) is for the extended script.
Conclusion
This section is a brief summary of the entire report. Like all other pieces of work for Higher Education studies, requires you to base your thoughts, statements, and ideas on research.
Please remember to:
Ensure that each piece of information you use in your work comes from research – never your own thoughts.
That you follow the Harvard Reference System on the reference page and within your work.
That the writing style that you adopt is academic i.e. third person, uses appropriate specialist language, and has no conjunctions.
That the report followed the required report structure – refer to the guidance given during your Foundation Year modules.
References:
(Minimum 15 references are required at LEVEL 4 and the references below are Compulsory):
Worthington, I., Britton, C. and Thompson, E. (2018) The Business Environment: A Global Perspective, 8th Edition, Pearson (AVAILABLE ON MOODLE)
Sloman, J. and Jones, E. (2017) Essential Economics for Business (formerly Economics and the Business Environment), 5th Edition, Pearson (AVAILABLE ON MOODLE)
Ohmae, K., 1990. The Borderless World, New York: Harper Business.
Weatherly, P. and Otter, D. (Eds) (2014), The Business Environment: Themes and Issues in a Globalised World. 3rd Ed. Oxford: Oxford University Press.
Palmer, A. and Harftley, B. (2011), The Business Environment. 7th Ed., Maidenhead: McGraw-Hill.
Appendix: (POSTER WILL BE ADDED IN THE APPENDIX PART)
Poster is a summary of the extended script
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