Global Business and Sustainability

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BUSINESS FACULTY
Course Handbook
2017–18
BUSI1602 – Global Business and
Sustainability
Level 7: 30 Credits
BUSI1602, Global Business and Sustainability 2017-18
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Contents
1. WELCOME …………………………………………………………………………………………………………………………………. 3
2. INTRODUCTION TO THE COURSE ………………………………………………………………………………………….. 4
2.1 AIMS…………………………………………………………………………………………………………………………………………. 4
2.2 L
EARNING OUTCOMES…………………………………………………………………………………………………………………. 4
2.3 E
MBEDDING EMPLOYABILITY IN THE CURRICULUM …………………………………………………………………………. 4
2.4 L
EARNING AND TEACHING ACTIVITIES …………………………………………………………………………………………… 5
2.5 E
XPECTED STUDY TIME ……………………………………………………………………………………………………………….. 5
2.6 A
DDITIONAL REQUIREMENTS……………………………………………………… ERROR! BOOKMARK NOT DEFINED.
3. CONTACT DETAILS…………………………………………………………………………………………………………………… 6
3.1 EXTERNAL EXAMINING OF YOUR COURSE AND PROGRAMMES OF STUDY …………………………………………… 6
4. COURSE CONTENT AND DESIGN…………………………………………………………………………………………….. 8
4.1 PLANNED TERM DATES: ………………………………………………………………………………………………………………. 8
4.2 S
ESSION PLAN ……………………………………………………………………………………………………………………………. 8
4.3 S
ESSION REQUIRED READING……………………………………………………………………………………………………… 13
5. ASSESSMENT DETAILS …………………………………………………………………………………………………………… 21
5.1 SUMMARY OF ASSESSMENT ………………………………………………………………………………………………………… 21
5.2 R
ULES FOR ANONYMOUS SUBMISSION AND MARKING: ……………………………………………………………………. 21
5.3 D
ETAILED DESCRIPTION OF ASSESSMENT ……………………………………………………………………………………… 22
6. OTHER DETAILS ……………………………………………………………………………………………………………………… 25
BUSI1602, Global Business and Sustainability 2017-18
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1. Welcome
Welcome to study at the University of Greenwich Business School and a particular welcome to the
course Global Business and Sustainability (BUSI1602).
This course is designed to provide a general foundation and understanding of the managerial challenges
of global businesses. The focal point of the course is the diverse international environment in which
multinational businesses have to operate in, and by examining the key distinction between international
trade and direct investment, the complex organisational and managerial challenges this poses. The
course also highlight the increasingly challnaging issues related to the resources and sustainability on a
global scale and discuss how global businesses can forge a way to strike a balance between profitmaximation and corporate social responsibility.
Needless to say, it is crucial that you attend both lectures and seminar sessions. There is a direct
correlation between failure to attend and failing the course. Students are expected to prepare for the
seminars by completing the key reading task each week before the scheduled seminars. The readings
will be made available on the Moodle site. Students are encouraged to read as much as possible to
satisfy their specific interests. Various reading in the forms of journal articles, book chapters and reports
have been selected for this course to give students the fullest learning experience. The materials and
class lectures should provide you with tools for critical thinking and analysis for understanding the
complexities of global business today.
Finally, I hope you enjoy our lectures and workshops and find them interesting, challenging, and
rewarding. I look forward to meeting you all on September 2016.
Team of Global Business and Sustainability

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2. Introduction to the Course
The growth of trade and investments across borders has meant that international business activities have
become increasingly important in the 21
st century. The combined global sales of multinational
enterprises (MNEs) were about $26 trillion in 2012. Exports of goods and services exceeded $22 trillion
in 2011. The course examines the implications of globalisation on business. It focuses on factors that
affect business decisions and operations of multinationals and businesses engaged in international trade.
The course also addresses the implications of this ‘global economy’ for the organization and operation
of multinational firms. We also consider the ethical and environmental dilemmas and place the issues of
sustainability at the centre of scrutiny of global business operation, highlight the politics of the
relationship among multinationals, governments and broader society.
2.1 Aims


Provide an appreciation of key factors on which international business decisions are based;
Develop an understanding and appreciation of similarities and differences in the international
business environment;
Distinguish the imperatives underpinning international trade and foreign direct investment;
Provide an understanding of the principles of the internationalisation process and draw implications
for business management;

2.2 Learning Outcomes
On completing this course successfully you will be able to:
1. Distinguish between different political, social and economic systems and make accurate
predictions of the nature of political and economic risk involved in business organisations
operating within different nations
2. Critically evaluate the alternative theories of international trade and trace their implications
for government trade policy
3.
Analyse the process of globalisation in terms of its scope, form and geographical range,
drawing out the implications for business organisation
4. Critically evaluate the roles of the Governments, IMF, the World Bank, and WTO in the
process of internationalisation
5. Show how market economies operate and the implications that such operations have for
business organisations
6. Understand structure and organisation of the BRIC countries’ political and administrative
systems
7. Identify sustainability issues arising in business activity
8. Appreciate the impact and institutional dynamics of environmental and social risk.

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2.3 Learning and teaching activities
Knowledge and understanding of:

The course will use formal lectures to introduce students to the basic areas of theoretical
knowledge and to demonstrate application of theories into practice.

Intellectual Skills:

Seminars will be mainly used for students to discuss the papers and reports based on the
content of lectures and also conduct in-depth case study

Subject Practical Skills:

Lab tutorials will be used to train students to use simulation game software to develop their
skills of applying theoretical knowledge and data analysis in a real world setting.

Transferable Skills:

Seminars will focus on developing discussions and will also include sessions for student
presentations.

2.4 Expected study time

Activity Hours Overall percentage of total
Scheduled teaching 140 47%
Guided Independent Study 160 53%
Placement / Year Abroad 0 %
Total 300 100%

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3. Contact Details

Room Email address Phone number
Course Leader:
Dr Young-Chan Kim
QM166 [email protected] 0208 3319076
Course Tutors:
Dr Jane Lethbridge QM113 [email protected] 0208 331 7781
Dr Edna Maeyen Solomon QA044 [email protected] 0208 331 9129
Dr Aaron C. van Klyton QA359 [email protected] 0208 331 9195
Dr Popov Vladimir QA044 [email protected] 0208 331 8466
Programme Coordinator:
Ms Alex Kubit-hope
QA359 [email protected] 0208 331 9840

3.1 External Examining of Your Course and Programmes of Study
External examining at the University of Greenwich provides one of the principal means whereby the
University verifies, maintains, and enhances the academic standards of the courses and the programme
on which you are studying. They also help the University to ensure that your assessment processes are
sound, fairly operated and in line with the policies and regulations of the University of Greenwich.
External examiners – academic staff from other Higher Education Institutions or from the professions –
are appointed as reviewers of your courses and your programme of study for a period of 4 years. They
provide the University with a number of important services. For example external examiners will


Review and comment on the standard of key elements of assessment that you have been set.
Review samples of student work and confirm whether the standard is at the level expected for the
award you are studying and whether it is comparable with other Institutions that they know.
Provide the University with an independent view of how well we conduct our processes for
marking and internal moderation of assessments.
Attend Progress and Awards Boards (PABs) and contribute to deliberations for conferring your
degree classifications and awards, assisting the University in treating all students fairly and

consistently with regard to our regulations. External examiners will endorse the outcomes of
PABs based on their scrutiny of the assessments and the deliberations of the PAB. No degree
award can be made without the assent of an external examiner.

Report formally their findings to the University at the end of each year and identify our good
practice as well as making recommendations for improvements in the future.

External Examiner reports for your programme of study, or questions about the reports, can be
retrieved by you contacting your local Academic Quality Unit Quality Manager, who is: Nikki
Makinwa, [email protected]

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Is there anything an external examiner won’t be asked to do?
External examiners will not mark your work personally and nor will they comment upon individual
student performance or individual works in their reports or engage in correspondence with individuals in
respect of grades, marking, feedback, degree class and other personal academic matters. For these you
will need to speak to your tutors and programme leader.
The external examiner for your programme of study is:

Name:
University/College
Dr. Andrew Wild
University of Nottingham

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4. Course Content and Design
4.1 Planned Term Dates:

Term One
First Week (induction for new students) 18.09.17 – 22.09.17
Term One Teaching block (university weeks 2 – 13) 25.09.17 – 15.12.17
Course Evaluation Form collection for Term 1 27.11.17 – 25.12.17
Bank Holidays: 25.12.17, 26.12.17, 01.01.18
University closed: from 12.30 pm 22.12.17, reopens 02.01.18
Term Two
First Week (induction for new students) 08.01.18 – 12.01.18
Term Two Teaching block (university weeks 18-29) 15.01.18 – 06.04.18
Course Evaluation Form collection for Term 2 26.03.18 – 26.04.18
Bank Holidays: 30.03.18, 02.04.18, 07.05.18, 28.05.18
University closed: from 5:00 pm 29.03.18, reopens 03.04.18
Term Three
First Week (induction for new students) 30.04.18 – 04.05.18
Term Three Teaching block (university weeks 34-45) 07.05.18 – 27.07.18
Exam weeks
Winter Exam Period (if relevant) (university week 17) 08.01.18 – 12.01.18
Spring Exam Period (if relevant) (university weeks 33-
35)
30.04.18 – 18.05.18
Resit Exam Period (if relevant) (university weeks 44) 16.07.18 – 20.07.18
Summer Exam Period (if relevant) (university week 47) 06.08.18 – 10.08.18

Please note these dates are correct at time of publication – please check for updates at:
http://www2.gre.ac.uk/current-students/term_dates?result_899512_result_page=1
4.2 Session Plan

TOPIC 1: Globalization and New Business Order
LEARNING OUTCOME for this module:
After the class, student will be able to:
Understand the aims of the course
Understand how the course relates to other courses at this stage of the programme and other
stages
Understand the assessment requirements
Understand global businesses within a new business order facilitated by the globalization
Understand the main participants that make International business happen
Role of MNEs and its governance and control
Limit and prospectus of regional economic integrations
Understand Different cultural factors affect how business is conducted in different locations

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EVIDENCE:
Students should demonstrate reflective thinking, be able to build arguments and present hypotheses.
They should also be participating in debates and discussions and applying conceptual and
theoretical models.
ACTIVITY:

Week
beginning
Wk Session Title and Description Staff member
associated
25/09/2017 2 Lecture Global Economic Integration and Challenges Dr Y Kim
Seminar Team building and skills on how to read academic papers
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
02/10/2017 3 Lecture Digital Technology, the State, and Born-Global Firms Dr Aaron Van
Klyton
Seminar Group allocation and discussion based on suggested reading
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
09/10/2017 4 Lecture Cultural, Political and Legal issues of Global Business Dr Aaron Van
Klyton
Seminar Lab session to brief the simulation game
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
familiarize simulation game online environment, prepare the
lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle

RESOURCES: Course Handbook – available on the Moodle site
Lecture slides, available in advance on the Moodle site
Chapter 1, 2, 3 & 4 of Gavusigl et al. (2017)
Suggested readings on the Moodle site

DISCOURSE: Participation in class debates and group activities and or contribution to an online discussion
on the Moodle discussion board.

 

TOPIC 2: Global Business Environment and Operations
LEARNING OUTCOME for this module:
Student will be able to:
Understand how to research and assess the international business opportunities
Identify and assess factors that affect global business environments
Understand how companies deal with the major risks associated with internationalization
Understand the key issues and challenges of International accounting and finance
Understand the role of MNEs and their supply chain management model
Understand the concept of emerging market and the impact of multinational companies from
emerging market

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EVIDENCE:
Students should demonstrate reflective thinking, be able to build arguments and present hypotheses
through the summative presentation. They should also be participating in debates and discussions
and applying conceptual and theoretical models.
ACTIVITY:

Week
beginning
Wk Session Title and Description Staff member
associated
16/10/2017 5 Lecture Assessing International Market Dr Aaron Van
Klyton
Seminar Case study and group discussion based on suggested readings
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
23/10/2017 6 Lecture Market Entry Dr Edna
Solomon
Seminar Summative Presentation (Part A)
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
30/10/2017 7 Lecture International Finance and Accounting Dr Edna
Solomon
Seminar Summative Presentation (Part B)
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
06/11/2017 8 Lecture BRICS and Emerging Economies Dr Young-Chan
Kim
Seminar Case study and group discussion based on suggested reading
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
13/11/2017 9 Lecture Global Supply Chain Management Dr Young-Chan
Kim
Seminar Case study and group discussion based on suggested reading
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
RESOURCES:
Course Handbook – available on the Moodle site
Lecture slides, available in advance on the Moodle site
Chapter 10, 11, 13, 14,15&20, of Gavusigl et al. (2017)
Suggested readings on the Moodle site

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DISCOURSE:
Participation in class debates and group activities and or contribution to an online discussion on the Moodle
discussion board.
TOPIC 3: Corporate Social Responsibility and Sustainability
LEARNING OUTCOME for this module:
After the class, student will be able to:
Understand the concepts of sustainability from environmental, social, economic
perspectives
Assesses the role of business, governments, consumers and civil society
Analyze multinational corporation’s impact on environment of home/host countries
Understand the sustainable production and efficient use of materials and energy
Analyze business risks and opportunities arising from environmental factors
Understand the international agreements on reductions of greenhouse gas emissions and
regulations of environment: command and control vs. market mechanisms
Distinguish the difference between a depletable and a non-depletable (renewable resources)
Understand ecological challenges and how international business respond the challenges
EVIDENCE:
Students should demonstrate reflective thinking, be able to build arguments and present hypotheses.
They should also be participating in debates and discussions and applying conceptual and
theoretical models.
ACTIVITY:

Week
beginning
Wk Session Title and Description Staff member
associated
20/11/2017 10 Lecture CSR, Social and Sustainability issues of international
business
Jane Lethbridge
Seminar Case study and group discussion based on suggested reading
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle

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27/11/2017 11 Lecture The ecological challenge and business response Dr Yuliya
Yurchenko
Seminar Case study and group discussion based on suggested reading
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
04/12/2017 12 Lecture Management of renewable resources and its global
implications: debates and case studies
Dr Yuliya
Yurchenko
Seminar Case study and group discussion based on suggested reading
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle

RESOURCES: Course Handbook – available on the Moodle site
Lecture slides, available in advance on the Moodle site
Chapter 5 of Gavusigl et al. (2017)
Suggested readings on the Moodle site

DISCOURSE: Participation in class debates and group activities and or contribution to an online discussion
on the Moodle discussion board.
TOPIC 4: Global Human Resource Management & Revision
LEARNING OUTCOME for this module:
After the class, student will be able to:
Summarize the strategic role of human resources in international business
Identify the pros and cons of different approaches of International staffing policy
Understand the importance of preparation and training of international employees
Explain how International performance appraisal might vary in different nations
Explain how and why compensation might vary across nations
Understand how International labour relations can affect MNEs’ operation
Recognize the diversity in the international workforce and its value
Conclude and revise the whole course
EVIDENCE:
Students should demonstrate reflective thinking, be able to build arguments and present hypotheses.
They should also be participating in debates and discussions and applying conceptual and
theoretical models.

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ACTIVITY:

Week
beginning
Wk Session Title and Description Staff member
associated
11/12/2017 13 Lecture Global Human Management & Revision Dr Y. Kim
Seminar Case study and group discussion based on suggested reading
Self
Study
Reflect on the lecture and read suggested readings at Moodle,
prepare the lecture in the following week
Moodle Contribute to discussion board and read materials at Moodle
RESOURCES: Course Handbook – available on the Moodle site
Lecture slides, available in advance on the Moodle site
Chapter 5 of Gavusigl et al. (2017)
Suggested readings on the Moodle site
DISCOURSE: Participation in class debates and group activities and or contribution to an online discussion
on the Moodle discussion board.

4.3 Session Required Reading
Main Textbook Readings:

Author Date Title Publisher
S. Cavusgil,
G. Knight &
J. Riesenberger
2017 International Business: Strategy, Management and the New
Realities (Core textbook)
Pearson
Hill, Charles
W. L. &
Hernandez
Requejo,
William
2016 Global Business Today (Core textbook) McGraw Hill
C. Bartlett, S.
Ghoshal & P.
Beamish
2008 Transnational Management: Texts, Cases and
Readings in Cross-Border Management
5th ed.
McGraw Hill
Major References
P. Dicken 2007 Global Shift SAGE
J. H. Dunning &
S. Lundan
2008 Multinational Enterprises and the Global Economy Edward Elgar
P. Enderwick 2007 Understanding Emerging Markets Routledge
I. Worthington
& C. Britton.
2009 The Business Environment 6th ed. Prentice Hall
T. L. Friedman 2006 The World is Flat Penguin

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J. Stiglitz 2006 Making Globalisation work Norton
P. Held & A.
McGrew
2007 Globalisation Theory Polity
C. L. Koen 2006 Comparative International Management McGraw Hill
P. Lasserre 2007 Global Strategic Management Palgrave
B. Parker 2005 Introduction to Globalisation and Business SAGE
K. Sekkat 2006 Vertical Relationships and the Firm in the Global Economy Edward Elgar

Readings for seminar

Weeks required
for completion:
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expatriate assignment and emerging alternatives. Journal of World
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5. Assessment Details
5.1 Summary of assessment

Assessment Title Weight
towards
final
grade
Length Due Date Anonymous
Submission
Required?
Anticipated
Return
Date
Header
Sheet
number
A: Essay on your
chosen topic
50% 3000
words
16/11/2017 Yes 13/12/2017
B1: Group
Presentation based
on progress of
Simulation Game
(Group Based)
20% 20
Minutes
Week 11 &
Week 12
(27/11/2017-
04/12/2017)
No 11/01/2018
B2: The result of
Simulation Game
(Group Based)
10% N/a 11/12/2017
at 1500
No 11/01/2018
B3: Reflection
Report (Individual
based)
20% 1500
words
21/12/2017 Yes 11/01/2018

5.2 Rules for anonymous submission and marking:
The University has adopted anonymous marking on most courses, as research shows that this is the
fairest and most equitable approach for all students.
Therefore, unless instructed by the course leader to use a non-anonymous approach for a particular
reason, you are required to ensure you
do not include your name anywhere on your work, i.e. it must
not appear on the front of the document, in the text, in headers and footers etc. In addition, you must
ensure that the file that you upload is only identified by ID number and does not have a name that can
identify you.
When you upload in TurnItIn you will be asked to give your submission a title – again DO NOT use
your own name in this title.
The Business Faculty has made allowances that some assignment topics will not be submitted
anonymously; this includes some portfolios and all final year dissertations/projects. If you are in doubt,
please talk to your course leader.
There is more guidance in your Programme Handbook

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5.3 Detailed description of assessment
5.3.1 Essay
Each student is required to write a final essay that demonstrates his or her ability to synthesize the
concepts and theories explored in the course.
Length: 3,000 words (worth 50% of the overall mark)
Choose one of the following 4 topics from below:
1. The world’s major internationally connected metropolitan areas (‘global cities’) are preferred
locations for multinational firms’ global and regional headquarters. The multinational firms’ location
choice of headquarter is critical to the success of their internationalisation endeavour.
1) Using the institutional theory to analyse why multinational firms prefer global cities as their regional
headquarters (RHQ) and what are the benefits associated with locating in the global cities.
2) Choose a foreign multinational firm with a global or regional headquarter in London and assess
whether this company’s sustainability initiatives are aligned with their own global CSR agendas or
tailored to local idiosyncrasies.
2. The last decade has witnessed a rapid growth in cross border acquisitions from firms in emerging
markets.
(1) Assess the effectiveness of traditional theories of acquisitions in explaining the occurrence of crossborder acquisitions from EMEs. Support your answer by critically examining the key drivers of cross
border acquisitions from a particular country of your choice.
(2) What have been the implications of foreign investment from Emerging markets on sustainable
development in a country/region of your choice?
3. The human capital investment in emerging economies is one of the most important tools for growth.
(1) Explain the Chinese human capital investment plan and technological development and its
contribution towards Chinese economic growth.
(2) Will business sustainability hinder or enhance technological developments in China? Use a case
study of Chinese manufacturing business to support your argument.
4. The currently open Internet is at risk of fragmentation as some governments and organisations are
pushing towards regional governance. This will ultimately result in a highly restricted Internet based on
user location. The Internet will then be even more influenced by certain geopolitical objections
(Greenwich 2014, p. 13).
1) Discuss the implications of the elimination of the multi-stakeholder model of Internet
governance for a born-global firm in a region of your choosing (or on SME competitiveness).
2) Should an open Internet play a role in the UN Sustainable Development Goals? Support your
answer with theories/concepts developed on the course and real-life examples.

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Marking Criteria Marks
allocated
to criteria:
Focus
Does the essay set up a clear essay question to address? Does the essay stay within and fulfil the
topic parameters?
20
Synthesis
Does the essay bring together the literature in a significant manner that addresses an essay
question?
30
Soundness
Does the essay indicate a comprehensive understanding of the topic area and literature discussed?
30
Clarity of structure
Is the essay well organized and logically constructed to achieve synthesis while being mindful of
the needs of the reader?
10
Mechanical Soundness
Is the essay clearly written, spell checked and grammatically sound and referenced appropriately?
10

5.3.2 Web-based international management simulation: PhoneVentures
Part A. of the assessment is an innovative form of assessment. The online management simulation –
PhoneVentures was developed by the digital publisher Edumundo.co.uk.
In this simulation, each group of students (consisting of approx. 4 students per team) manage their own
globally operating Smart Phone company. In a highly competitive setting, actually playing against the
other student teams within this module, the companies have to determine their international strategic
business plan and conducting internal and external analysis (such as the overseas markets, trends, news
items, Hofstede’s culture differences, financials, stock & demand, HRM performances, etc.). Based on
this strategic plan and analysis each team has to take operational decisions on country and global level
such as: (online) global marketing, local country marketing, HRM investments and projects, R&D
investments, warehouse contracts, loans, logistic service provider analysis, etc. etc.
The simulation starts in the 3rd week of the term one and will last for 7 weeks. Each week, one round is
being played, which indicates one year of operations within the management simulation.
In weeks 11 and 12, you will have to give group presentations based on the progress of your simulation
project. Our expectations of the contents of each presentation are detailed below.
B1: Group Presentation 1 (20-30 minutes)
The presentation will have four critical parts:
1. Strategic plan

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Present a detailed strategic plan including your competitive strategy of Porter, SWOT analysis, Vision,
Targets and Growth strategy of Ansoff. Explain the relations between these strategic choices and the
external global market analysis.
2. Operational decisions
Present which operational decisions you’ve taken each round, in line with your strategic plan.

Explain why you have chosen to enter certain countries (based on which analysis’ conclusions?)
and why you haven’t entered others.

 

Explain how you managed your local inventory levels and what influence this has at your costs,
customer service and Logistic Service Provider decision.

 

Explain how the strategy behind the chosen organization structure, hired management team and
HR decisions.

3. Results
Finance: Present a brief overview of your company’s financial position. Are you making
profits? Did you owners capital grow? What’s the company’s current cash position? What
would be the total value of your company at the moment?

HRM: Present the Staff numbers over the past years and include their Motivation and Education
levels.

4. Conclusion: This section should discuss the lessons that your team has learnt from the simulation and
what (hypothetically) would be the subsequent strategy/plan for the remaining periods in the simulation.
Documentation
As soon as possible after your presentation, you must submit your group’s PPT slides to the course’s
Moodle page
. Please list the full name and student number of at the first page of your slides.
Assessment criteria:
Your presentation will be marked on:

Marks allocated to
criteria:
Criteria
40% Content and research. Please see section 5.3.1 for guidance on what should
be contained in your presentation.
15% Quality of the PowerPoint presentation (eg design, legibility, organisation
(use of bullet points), grammatically and accurately spelt contents.)
25% Delivery (e.g. timing, confidence, posture, eye contact with the audience,
use of voice, minimum use of notes, professionalism, group coordination)
20% Answers to audience and tutor’s questions

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B2: The Result of Simulation Game:
The result of this part of assessment will be automatically generated after your group complete the
simulation game. No submission needed here.
B3: Individual Reflection Report
You need to individually write a reflection report about your experience in participating in the
simulation game. The report needs to contain the following elements:
1) A reflective evaluation of your team’s initial strategy and how the strategy evolved during your
team’s play of the simulation game (indicatively 400 words)
2) A reflective evaluation of your team’s performance against the key performance measures
used in the simulation game (indicatively 500 words)
3) What have you learnt through playing the simulation game? In which areas you think you
group did well? In which areas you think your group need to improve? (indicatively 600 words)

Marking Criteria Marks
allocated
to criteria:
Completeness
The presence of all the elements required by the task, include attaching the presentation slides in
the end of document
20
Analysis
Does the report analyze your team’s own performance against the key measures used to evaluate
the performance in the simulation game?
30
Soundness
Does the reflection report indicate a comprehensive understanding of the simulation process and
the key indicators with your own assessment of team performance? Does the reflection dig
deeper on your own role in the team and make meaningful suggestions on how the team should
work together in the future to improve the performance?
30
Clarity of structure
Is the report well organized and logically constructed to achieve a coherent narratives while
being mindful of the needs of the reader?
10
Mechanical Soundness
Is the report clearly written, spell checked and grammatically sound and referenced
appropriately?
10

6. Other Details
The majority of information relevant to you while you study at the University has been brought together
into your programme handbook. Please refer to your programme handbook for any further information
you might require including:
How to submit assignments,
Deadlines and extenuating circumstances,
Plagiarism and referencing,
BUSI1602, Global Business and Sustainability 2017-18
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Who to go to for advice or if you are concerned,
How to provide us with feedback,
Key administrative procedures.