Envision-Market
Keyanna Dawson
BA599 Capstone Project
Grantham University
8/15/23
1.0 Abstract
To be completed in week 7
Table of Contents
- Abstract 2
- Company Description/History/Background
- Mission Statement
- Goals and Objectives
- Stakeholder Analysis
- Industry Analysis
- Competitor Analysis
- Marketing Strategy
- Organizational Success Strategies
- Financials Plan
- Final Remarks
- Appendix
- References
Company Name: Envision-Market
Type of Business: E-Commerce and Technology Services
Proposed Ownership/Legal Structure
Private equity drives the creation of Envision-Market, prioritizing a shareholder-based investment strategy. Through this means, the organization gains access to investor capital while retaining the capacity to maneuver quickly in today’s complex online commerce environment. Adherence to laws dictates the formation of our organization’s legal foundation.
Unique Product or Service You Will Offer:
Envision-Market is positioned to transform the e-commerce and technology services sector by connecting customers with various products and experiences. The company will stand out by combining innovative AI personalization, eco-friendly practices, and a focus on community involvement. With an innovative virtual shopping assistant fueled by machine learning algorithms, users receive highly customized product suggestions and an intuitive shopping experience. Envision-Market will feature an eco-friendly product section, tailoring to the consumer segment’s sensitivity to environmental concerns. Envision-Market is more than just a destination for personalized shopping; it’s an incubator for innovation. Virtual reality technology is vital to our service, allowing consumers to immerse themselves in product exploration. This novel approach goes beyond conventional e-commerce limitations, significantly enhancing the online shopping journey. With VR, Envision-Market grants customers unprecedented access to products, elevating their buying experience and deepening their emotional bond with each purchase. Through the power of VR, Envision-Market seeks to revolutionize the digital shopping experience, smashing the constraints of screens and pixels to deliver a truly remarkable and inspiring retail experience that reflects our steadfast commitment to pioneering e-commerce advancements.
Company Description
In this realm of digital transformation, Envision-Market stands composed to revolutionize consumer interactions with goods and service providers through innovative platforms. Building upon a foundation of ethics and forward-thinking, Envision-Market seeks to integrate sophisticated systems with socially conscious methods (Taneja, 2021). Keeping pace with the continuous change of the digital realm, our company prioritizes providing transformative customer encounters that seamlessly integrate with people’s principles and objectives. By design, this platform bridges the gap between commerce and community via a spirit of discovery and connection. Curated material and innovative interfaces make Envision-Market a digital retreat dedicated to exploratory journeys (Rosário & Raimundo, 2021). A rich content landscape encompasses product origin stories, thoughtful environmental advice, and collaborative discussion spaces. For Envision-Market, the foundation of its mission resides in creating lasting ties that transcend economic interests. Understanding how these parties collaborate directly to foster expansion, the corporation makes every effort to ensure mutual accomplishment through supportive partnerships. Harnessing this spirit, Envision-Market has created Fair Commerce, a trailblazing initiative that allocates part of each purchase to help less fortunate craftspeople and bolster economic growth in neglected regions. Envision-Market’s mission is to bridge the gap between discerning customers and skilled craftspeople, elevating the latter’s usually muted presence within cyberspace.
History
Embarking on this journey was Envision-Market’s origination, driven by inventors’ intent upon revolutionizing e-commerce through boundary-pushing thinking outside the box. Blending tech, business, and environmental knowledge, pioneering thinkers banded together to create a hub connecting users seamlessly with their perfect purchases. Envision-Market embarked on rigorous study and innovation, leveraging AI and ML to create a bespoke e-commerce companion that personalizes web shopping for every consumer. Finding motivation through the triumphs of illustrious corporations, the founders undertook a quest to inject their initiative with novelty and meaningfulness (Li & Huang, 2020). At the very beginning, our dedication to environmental stewardship set us apart. Recognizing society’s growing demand for sustainable practices, Envision Market’s co-founders paved the way with environmentally friendly solutions. In response to rising interest, they designated a specific segment (for eco-friendly goods) (Chong & Ali, 2022). Company operations also prioritize reducing environmental impact through decreased carbon emissions, streamlined package disposal, and ethical supplier choices. Envision-Market fostered growth and progress alongside some of the industry’s brightest minds through these partnerships. Technological and identity, these collaborations had far-reaching effects thanks to the platform’s involvement. With growth, Envision Market became a center where users could venture beyond purchases and uncover knowledge, friendship, or community (Sensuse et al., 2020). The blog features engaging content on the platform, including illuminating articles about innovative artisans, emerging environmental patterns and enlightening readers regarding the importance of deliberate purchases.
As Envision-Market readies itself to reveal its pioneering platform, the world eagerly anticipates its upcoming debut. Empowered by a collective force of veteran professionals, innovative tools, and steadfast commitment to guiding ethics, Envision-Market boldly charts a course toward enlightening patronage decisions, driving eco-friendly innovations, and ushering customers toward an expansive landscape rich in transformative opportunities. Ultimately, Envision-Market’s path illustrates how innovation unites with environmental responsibility and mission-driven ideals. Its journey, from early stages to impending debut, underscores the organization’s tireless drive towards shaping a more vibrant digital landscape.
While commemorating Envision-Market’s accomplishments is crucial, it’s equally essential to acknowledge the story behind them—one of steadfast resolve and boundless ambition. The developing company faced various obstacles during this stage, rendering uncertainty its constant companion. Evolution shapes the technological terrain, demanding adaptive prowess to succeed. A legacy defined by responsiveness to client input, evolving patterns, and improvised tactics, the firm has demonstrated adaptability (Gajewska et al., 2020). Understanding materialized during the development process that connects emotionally with customers involved more than mere algorithmic assistance. Fueled by this insight, our team integrated innovative functionalities that empower users to investigate merchandise remotely, communicate with photorealistic representations, and acquire an experiential feel of collaborator shops through the luxury of their living areas. These interactive components spanned the gap between real-life stores and web shops, injecting satisfaction into each phase of client interaction. Threaded together with the fabric of community growth, Envision Market’s history unfolds (Jeong et al., 2022). Understanding the value of unity within their user group, the enterprise dedicated resources towards developing an integrated forum promoting member interaction and collaboration. Transformed into a dynamic arena for user involvement, Envision-Market evolves beyond being just a transactional hub. Integral to our development, we have consistently prioritized social duty. Collaborations with NGOs, local craftspeople, and eco-friendly corporations allow the company to significantly enhance its effectiveness by offering these groups exposure for their creations. Continuously committing itself to various social movements, Envision-Market cemented its status as a trailblazer for good.
Conclusion
Combining ingenuity, longevity, and mission, Envision-Market exemplifies innovative commerce and technological prowess. An environmentally responsible approach is integrated seamlessly into our innovative AI solutions via the founders’ visionary mindset. Employing intelligent automation and earth-friendly materials, Envision-Market redefines digital retail by offering tailored solutions and selectively chosen environmentally friendly goods. Working closely with technology visionaries and environmental specialists highlights its integrated philosophy. Beyond serving as a venue, Envision-Market enables customers to actively participate in ethical consumerism by furnishing them with knowledgeable resources. As it stands at the threshold of its launch, Envision-Market’s narrative echoes its mission: Combining customers, commodities, and moral foundations into a fluid digital shopping arena, we seek to revolutionize electronic commercial transactions.
References
Chong, D., & Ali, H. (2022). Literature Review: Competitive Strategy, Competitive Advantages, and Marketing Performance on E-Commerce Shopee Indonesia. Dinasti International Journal of Digital Business Management, 3(2), 299-309.
Gajewska, T., Zimon, D., Kaczor, G., & Madzík, P. (2020). The impact of the level of customer satisfaction on the quality of e-commerce services. International Journal of Productivity and Performance Management, 69(4), 666-684.
Jeong, H., Yi, Y., & Kim, D. (2022). An innovative e-commerce platform incorporating metaverse to live commerce. International Journal of Innovative Computing, Information and Control, 18(1), 221-229.
Li, X., & Huang, D. (2020). Research on value integration mode of agricultural e-commerce industry chain based on the Internet of things and blockchain technology. Wireless Communications and Mobile Computing, 2020, 1-11.
Rosário, A., & Raimundo, R. (2021). Consumer marketing strategy and E-commerce in the last decade: a literature review. Journal of theoretical and applied electronic commerce research, 16(7), 3003-3024.
Sensuse, D. I., Sipahutar, R. J., Jamra, R. K., & Suryono, R. R. (2020, October). Challenges and Recommended Solutions for Change Management in Indonesian E-Commerce. In 2020 International Conference on Information Technology Systems and Innovation (ICITSI) (pp. 250-255). IEEE.
Taneja, B. (2021). The digital edge for M-commerce to replace E-commerce. Emerging challenges, solutions, and best practices for digital enterprise transformation (pp. 299-318). IGI Global.