ENTERPRISE CREATION - Australia Assignments

School of Business and Creative Industries
ENTERPRISE CREATION
(Module Code: BUSN09042)
STUDENT HANDBOOK
2022 -2023
Module Co-ordinator:
Dr Robert J. Crammond [email protected]
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Contents
Page
1. Aims 2
2. Learning Outcomes 2
3. Assessment 3
4. Teaching Methods 4
5. Independent Learning 5
6. Reflective Learning 5
7. Aula – Virtual Learning Environment 5
8. Module Schedule 7
9. Tutorial/Group Sessions/Group Work 8
10. Module Review 8
11. Questions/Problems 9
12. Research and Reading 9
13. Assessment Briefings 11
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Aim and Learning Outcomes:
Enterprise Creation aims to develop confident, enterprising and creative graduates who will
be able to cope with the ever changing business environment, recognise opportunities and to
take responsibility and measured risks. This will stimulate enterprise and encourage you as
individuals to consider self-employment and just as importantly, to develop yourself as an
enterprising employee who can contribute to the success of the organisation in which you may
work.
This is a practical module designed to give you a unique and exciting opportunity to apply
your underpinning business knowledge and skills. The practical application enables you
to reflect upon your personal development using the framework of a new business venture.
There will be input and support throughout the module from key partners within the enterprise
network.
Learning Outcomes
On completion of this module you should have achieved the following Learning
Outcomes (LO):-
LO1. Demonstrated how the principles of creativity, innovation and entrepreneurship
transfer into a practical context.
LO2. Demonstrate awareness of the requirement to understand the needs, wants and behaviour
of the various types of potential customers in the marketplace.
LO3. Use modern technologies and appropriate applications in explaining the key activities
involved in the process of starting up a business.
LO4. Apply the concepts learned and the techniques and intellectual skills developed to suit
different markets and situations to the entrepreneurial process, to start up and manage a
business venture.
LO5. Critically reflect on personal development needs and the development,
skills and attributes of entrepreneurial behaviour.
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Assessment
Summative Assessment – There are 2 elements of assessment; a group assignment, a group
oral pitch and an individual reflective journal.

Component	Coursework requirement	Weighting	Deadline week (date)
1	Group Business Plan	70%	Deadline is midnight on Friday of the last session. This is typically the week directly after the assessed pitch in session 11.
2	Group Pitch of Business Plan	30%	Session 11 during normal class time.

1. Submission of a detailed group business plan. Evidenced by a variety of technological
applications. The minimum word count for the business plan is 5000 words excluding
appendices. (Worth 70%)
2. Group pitch of the detailed business plan (worth 30%)
To pass this module you must achieve an overall mark of 40% and at least 30% in each
element of the assessment. If in any one assessed element your mark falls below 30% then
you will automatically fail the module.
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The University uses the following grading scheme, with grades D, E and N being fail grades:

A1	90-100
A2	80-89
A3	70-79
B1	60-69
B2	50-59
C	40-49
D	30-39
E	1-29
N	0 (at first diet) 0-100 at second or subsequent diet

Formative Assessment: – You will be given additional appropriate material to assist with
independent study. This will be designed to test your understanding of topics covered and will
provide you with an opportunity during sessions to clarify any areas of difficulty.
Teaching Methods
This module is taught over a 15 week period. Each week you have two key learning moments
with which you are required to engage. Firstly, you will have a recorded lecture available via Aula.
The recorded lecture provides you with core materials, concepts and ideas required to understand
the module fully. Secondly, you will have a 2 hour in class tutorial. In this tutorial, you will be
given the opportunity to apply these theories and concepts in practice and receive support and
mentoring from the teaching team. Engagement with both aspects is compulsory;
YOU MUST WATCH EACH LECTURE BEFORE EACH 2 HOUR TUTORIAL –
FAILURE TO DO SO WILL MEAN THAT YOU WILL NOT BE ABLE TO
CONTRIBUTE IN CLASS WHICH WILL DISADVANTAGE YOU AND YOUR
WORK GROUP. YOUR PROGRAMME LEADER WILL ALSO BE INFORMED OF
YOUR LACK OF ENGAGEMENT. IT IS THE RESPONSIBILITY OF EACH
STUDENT TO ENSURE THAT THEY FULL ENGAGE WITH THE MATERIAL AND
ARE PREPARED TO PARTICIPATE IN THE TUTORIALS.
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As stated this is a very practical, activity-based module designed to introduce you to the
practicalities and experience the realities of starting a business venture from generating the initial
idea, assessing the viability of that idea, testing the market and then completing a comprehensive
business plan. All of this activity must be fully recorded and evidenced in your individual personal
journal.
Access to expertise from a variety of academic staff, entrepreneurs and support agencies will
provide the opportunity to learn and put into practice the vital business and enterprise skills,
e.g. problem solving, opportunity spotting, creativity and innovation and the ability to be
resourceful which are all vital requirements in today’s workplace. The module will also enable
you to make some useful contacts along the way. Should you wish to take the business idea
further we can help you to do so.
Independent Learning
It is the students’ responsibility to;

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Watch the digital lecture prior to each tutorial and prepare for group sessions/tutorials.
Attend the workshops and group sessions/tutorials.
Take relevant notes during workshops and tutorials.
Keep your reflective journal up to date, i.e. you must record entries each week.
Read any recommended and/or relevant textbooks, journals etc.
Review materials provided and/or notes taken for preparation of assessments/tutorials.
Work independently or as part of a team where required.

Reflective Learning/ Personal Development Log
An integral part of the learning process is to reflect on your actions and the individual
assessment element will require each student within the group to reflect on their own personal
development. This module will provide an excellent opportunity for you to evaluate and
reflect upon the development of your entrepreneurial thinking, planning skills, your
resourcefulness and your ability to put these into action.

	You must also reflect on the effectiveness of the group and your role within the group.

Aula
The course will be supported through the University’s virtual learning environment (VLE), i.e.
Aula.
You MUST check Aula on a daily basis for this module and all other modules for notices
about the course, assessments and any changes that may have to be made, e.g. due to availability
of guest speakers/staff.
Aula will be the main medium of communication for this module. You may also be
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communicated with via the UWS student email service, so again please ensure that you
check your student email account daily.
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Please note this Schedule may be subject to some changes due to guest speaker
availability.
Module Schedule

Session	Digital Lecture (1hour)	Tutorial (2 hours)
n/a	Induction Week (No Lecture)	No Tutorial
1	Physical Lecture – Introduction to Enterprise and Entrepreneurship	Group work
2	Idea Generation	Group work
3	Building the Business Model	Group work
4	Business Planning	Group work
5	Financing a Business Venture	Group work
n/a	Independent Study (No Lecture)	Independent group work (No Tutorial)
6	No Lecture	Clinic
7	Sales and Marketing	Group work
8	Legal Issues for Business	Group work
9	Pitching for Business	Group Work
10	No Lecture	Group Mock Pitches
11	No Lecture	Assessed Group Pitches
12	No Lecture	Group work

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Tutorial / Group Sessions
These 2 hour sessions will give each group the opportunity to work with the tutors and visiting
experts. They are informal sessions where groups can have time to discuss issues or concerns
regarding their work. This provides an on-going support mechanism and is designed to ensure that
each group can maintain progress.
Group Work
One of the objectives of group work is that you learn to work as part of a team and to resolve
conflict and differences in opinion. It is inevitable that some groups will find working together
difficult but it is the responsibility of each member to try to resolve tensions.
Once the groups are selected it will NOT be possible to move to another. Therefore, think very
carefully before agreeing to join a particular group.
Time is very limited, from the initial presentation of the business ideas to the formal pitch and
submission of the business plan. This means there will be a great deal of work to do as a group
and the work will have to be organised and plan properly.
Each member of the team/group will make a full contribution to the final output of the group.
Freeloading (i.e. letting others do all the work) will be heavily penalised. To reduce the risk
of this occurring each student will keep a weekly record of their dealings with other
group members noting any contentious issue that arose and how the group was able to
resolve it. This will help to form part of your critical review/reflection of your personal
development and must be included in the individual assessment, i.e. your Personal Journal.
Please ensure that you keep your log up to date. Module Review:
Student feedback is encouraged and indeed is very important. Feedback forms for the overall
module are made available for this module towards the end of the trimester.
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Questions/Problems
If there is anything you wish to raise or if you have any problems then please discuss them in the
first instance with the class lecturer/tutor, or alternatively you can speak to your Module Leader
or Personal Tutor.
There is also a Student Advisory Service, based on campus, which can help students with any
problems or difficulties. It is important that if anything is worrying you that you take action and
speak to someone. They will help to solve the problem.
Research and Reading
The main texts recommended for you to refer to are:
Burns P. (2014) New Venture Creation – a framework for Entrepreneurial start-ups: Palgrave
McMillan, London.
Burns P. (2011) Entrepreneurship and Small Business; Start-up, growth and maturity; 3rd ed.
Palgrave MacMillan, London.
Copies of these are in the library. Online resources are also available, through UWS library web
link and also the use of Athens log-in both on and off campus.
Some really useful examples are listed below:-
Entrepreneurial-Spark® is a hybrid of a business incubator and business accelerator
(Hatchery) where start-up and early stage businesses are hot-housed, nurtured and enabled
for up to one year in the space. http://www.entrepreneurial-spark.com/
Global Entrepreneurship Monitor (GEM) – This project is an annual assessment of the
entrepreneurial activity, aspirations and attitudes of individuals across a wide range of
countries. http://www.gemconsortium.org/
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Her Majesty’s Revenue and Customs. Is a government department. An essential website;
with lots of very useful and necessary information, when starting up in business.
http://www.hmrc.gov.uk/courses/syob/syob/index.html
Scottish Institute for Enterprise (SIE) This is the national organisation for promoting
and supporting enterprise and entrepreneurship in Scotland’s universities. –
http://www.sie.ac.uk/
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Appendix 1: Group Work Peer Evaluation Form
EnterpriseCreationBUSN09042–PleasecompletethisformandsubmitwithyourPersonalJournal.
Team Name:
…………………………………………………………. Your
Name: …………………………………………………………..
The following is a list of statements to be answered for you and for each of your group
members. Think carefully about assigning rating values for each of the statements.
1-Strongly Agree/ 2-Agree/ 3-Weakly Agree/ 4-Disagree/ 5-Strongly Disagree

Self
Was dependable in attending group meetings.
Willingly accepted assigned tasks.
Contributed positively to group discussions.
Completed work on time or made alternative arrangements.
Did work accurately and completely.
Contributed a fair share to weekly assignments.
Worked well with other group members.
Was a valuable member of the team overall.
Brings new information to the group.
Adheres to agreements set by the group.
/50	/50	/50	/50	/50

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Appendix 2: Oral Pitch
Enterprise Creation BUSN09042 – Criteria by which the Business Plan Oral Pitch will be judged.
Total mark out of 25 =
Comments:
* Marking Criteria Sheet – Criteria by which the Business Plan Oral Pitch will be judged.

Group Members Names and Banner IDs:
Assessment criteria * See separate Marking Criteria Sheet	1- Unsatisfactor y Award 1 mark	2- Satisfactor y Award 2 marks	3- Good Awar d 3 mark s	4-Very Good Award 4 marks	5- Excellent Award 5 marks
Business Description: Business Name; Opportunity or need being addressed; Description of the product(s)/service(s); Unique benefits.
Explanation and justification of the industry/market chosen; Market research; Marketing plan, i.e. chosen target market; how will you reach your consumers; consumer profile and behaviour; evaluation of the competition; sales process; pricing strategy.
Financial Plan; sources of funding; cash flow; profit statement; balance sheet; break even analysis; Contingency Plan.
The Team: Roles of team members: skills; qualifications, training and interests that can be used to best effect for the business venture.
Effectiveness of the overall pitch and the business case; presentation skills – audience engagement; visual aids, etc.

Overall Comment/ Mark	Marking Criteria Descriptor
5 Excellent Outstanding	Very much exceeds the threshold standard. It displays a thorough, deep and/or extensive knowledge and understanding; originality and/or very high ability in analysis, evaluation, problem solving or other process skills; evidence of high degree of autonomy and independent judgement.
4 Very good Commendable	Work is well above the threshold standard. It displays a consistently very good level of knowledge and understanding; high ability in analysis, evaluation, problem solving or other process skills; exercise of significant independent judgement.
3 Good Highly competent	Work is clearly above the threshold standard. It displays generally good knowledge and understanding; good ability in analysis, evaluation, problem solving or other process skills;
2 Satisfactory Competent	Work is at the threshold standard. It displays generally satisfactory knowledge and understanding in most key respects; competence in analysis and most other process skills;
1 Unsatisfactory	Work is below the threshold standard. It displays limited knowledge and understanding but this is incomplete or partial; limited ability in analysis and other process skills;

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Appendix 3: Business Plan
Enterprise Creation BUSN09042 – Criteria by which the Business Plan will be judged.

Lecturer: Date: Group Members Names and Banner IDS/ Business Name:
Marking Criteria (ALL aspects detailed in each section MUST be included).
Introduction – Business description, Business name, opportunity or need being addressed, description of the product(s)/service(s), unique benefits, intellectual property details. (20 marks)
Marketing Plan: Explanation and justification of the market chosen, market research conducted, industry analysis, marketing plan; i.e. chosen target market, how you will reach your consumers, consumer profile and behaviour, evaluation of the competition, sales process, pricing strategy. (30 marks)
Financial Plan: Sources of funding identified, include Cash Flow Forecast, Profit and Loss Statement and Balance Sheet for a one year period, explain contingency plan and growth aims and Break Even. (30 marks)
Management Team and Company Structure: Details of ownership and management of the Business, roles of team members, skills, qualifications, training needs and interests that can be used to best effect for the business venture. (15 marks)
Submission Format/ Layout: Structured, logical, well presented. (5 marks)
NOTE: All Marks are provisional until verified by internal moderation and eternal examination	Overall Mark (/100)

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