Enterprise and Entrepreneurial Management

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Enterprise and Entrepreneurial Management & International BusinessHuman Computer Interaction
Strategy
Assessment Number: One
Individually Written Report: 40% of the overall module grade
Word count – 3000 words maximum
Learning Outcomes Covered: 1, 2, 4
Assignment Brief
Introduction
This assignment is the first part of three components that assesses the overall module. It is an
individually written report that consists of 3,000 words (10 % +/-). This word count excludes any
attached appendices, title page and table of contents.
Your report should ideally display an excellent level of analytical and evaluative skills as well a
reflection of theory and its contextualisation to the intended scenario. The use of appropriate
theories, models and concepts to analyse and evaluate the given scenarios is needed in order to
provide a proper and sustainable answer.
In order to further complete this report in a successful manner, you are advised to use an
organisation of your choice (one that you are currently employed in, a previous work place or one
that you can obtain relevant information with ease). Your report will consist of a certain amount of
secondary research and a significant amount of primary research to support your answer.
Any supporting documents that you choose to use to reinforce your answer, need to be attached at
the end of the report as appendices, in order to equip the examiner with the required background
knowledge on the information you have provided within the report.
It is essential that all theories, concepts, models and industry examples are appropriately
referenced using the Harvard System style in the bibliography. You are advised to cite only those
that you have used within your answer.
Finally, you are advice to pay attention to the wording in which the tasks have been presented to
you, to ensure that you understand and address the requirement as a whole with minimal
misinterpretations.

Assuming that you are in the process of engaging in a global entrepreneurial venture of your
choice, you are required to produce a report of a business proposal that you intend submitting to
potential investors.
Tasks
The report should encompass:
1. An explanation of each stage of the process involved in the new entrepreneurial venture from
idea generation to implementation, while identifying of the possible challenges and
opportunities that you may face when going through the above stages.
2. An assessment of Feasibility, Profitability & Resource Allocation of the venture using Financial,
Management & Cost Accountancy principles.

Enterprise and Entrepreneurial Management & International Business
Strategy
Assessment Number: Two
Individually Written Assignment: 40% of the overall module grade
Word count – 3000 words maximum
Learning Outcomes Covered: 3, 4, 5, and 6
Assignment Brief
This assignment is the first part of three components that assesses the overall module. It is an
individually written report that consists of 3,000 words (10 % +/-). This word count excludes any
attached appendices, title page and table of contents.
Your report should ideally display an excellent level of analytical and evaluative skills as well a
reflection of theory and its contextualisation to the intended scenario. The use of appropriate
theories, models and concepts to analyse and evaluate the given scenarios is needed in order to
provide a proper and sustainable answer.
In order to further complete this report in a successful manner, you are advised to use an
organisation of your choice (one that you are currently employed in, a previous work place or one
that you can obtain relevant information with ease). Your report will consist of a certain amount of
secondary research and a significant amount of primary research to support your answer.
Any supporting documents that you choose to use to reinforce your answer, need to be attached at
the end of the report as appendices, in order to equip the examiner with the required background
knowledge on the information you have provided within the report.
It is essential that all theories, concepts, models and industry examples are appropriately
referenced using the Harvard System style in the bibliography. You are advised to cite only those
that you have used within your answer.
Finally, you are advice to pay attention to the wording in which the tasks have been presented to
you, to ensure that you understand and address the requirement as a whole with minimal
misinterpretations.

As the Business Development Manager of an organisation of your choice, you are required
produce a report that highlights the following aspects to the top management in relation to a new
entrepreneurial venture that you intend proposing.
Tasks
1. Identify and assess the changing elements of the global environment in relation to the industry
you intend entering and discuss how it can impact the new entrepreneurial business venture and
its industry related behaviour in terms of opportunities and threats they (changes) may pose
2. Assess how the government can impact the policies of the new venture and recommend ways to
overcome any disadvantages identified
3. Identify and explain key personal traits & behaviours of entrepreneurs which are required to
design & run entrepreneurial ventures successfully in challenging conditions with adequate
emphasis on how these traits and behavioural patterns can be used to overcome the threats
highlighted in the sections above.

Enterprise and Entrepreneurial Management & International Business
Strategy
Assessment Number: Three
Group Presentation: 20% of the overall module grade
Learning Outcomes Covered: 7, 8
Individual Presentation with handouts: maximum 20 slides and speaker’s
notes
Assignment Brief
Introduction
This is the third and final component that assesses the overall module. The presentation should
address the tasks mentioned and you should ensure that they demonstrate that they have achieved
the outcomes stated. You should prepare a supporting handout in which you summarise the key
points of their presentation; you should also present the presentation slides and accompanying
speaker notes when submitting this assignment.
You are advised to develop the slides in professional manner. Ideally, you should refrain from
including a large amount of information within a slide. You are advised to maximise the use of visual
data on slides. You can use the slides to present important information in point form and use the
speaker notes to provide comprehensive information. You should maintain consistency between
what you present and what is contained within the handouts when presenting information during
assessment,
Marks will be awarded for the format of the presentation along with the information contained
within. Ensure that the speaker notes complement the slides as well as make sense without the
visual aid of the slides when presented alone.

As a Business Development Manager of an organization of your choice, you are required to
prepare a presentation highlighting the application of economic analysis on a new entrepreneurial
venture.
Tasks
Candidates should present their analysis focusing on the following elements.
1. Income
2. Inflation
3. Recession
4. Interest Rate
5. Exchange Rate
Candidates are also required to refer a wide range of economic & business resources to support
their answers.

Enterprise and Entrepreneurial Management &
International Business Strategy
Assessment Criteria for all Assessments

% Grade Criteria
70-100% Sufficient grades to award an overall pass mark Has presented an answer with an outstanding result with a minimal number of errors
Reflects an excellent level of knowledge and understanding of related models, theories
and frameworks. Analytical techniques used are of high standards that display the
required breadth and depth.
Ability to apply models, theories and frameworks to interrelate and contextualise findings
is of high standards.
The analysis and interpretation of research related data, as well as the ability to use the
data to reach acceptable and accurate conclusions is outstanding.
Answers reflect independent thought and clarity with an overall focused and evaluative
answer
Has followed appropriate Harvard referencing in the bibliography.
60-69% The answer reflects an above average standard with errors.
Reflects a good level of knowledge and understanding of related models, theories and
frameworks. The use of analytical techniques is evident throughout the answer in a
manner that reflects a very good level.
Ability to apply models, theories and frameworks to interrelate and contextualise findings
is of a good standard, however, is quite broad in certain instances.
The analysis and interpretation of research related data, as well as the ability to use the
data to reach acceptable and accurate conclusions is of a good standard.
Answers reflect independent thought and clarity with an overall focused and evaluative
answer. Nevertheless, does not reflect consistency at all levels.
Has followed appropriate Harvard referencing in the bibliography.
50-59% The answer reflects an above average standard with errors.
Reflects a general level of sound knowledge and understanding of related models,
theories and frameworks, though with notable errors. The use of analytical techniques is
evident throughout the answer in a manner that reflects a very good level.
Ability to apply models, theories and frameworks to interrelate and contextualise findings
is of a reasonable level, however, the link between theory and practice projected through
the presentation of findings has been restricted.
Reflects more assumptions rather than valid arguments based on analysis of research
data. However, has displayed sound interpretative and evaluative abilities.
Answers reflect independent thought and clarity with an overall focused and evaluative
answer. Nevertheless, does not reflect consistency at all levels.
Relatively appropriate Harvard referencing is evident in the bibliography.

 

43-49% Insufficient grades to award an overall pass mark Displays several shortcomings throughout the answer.
Reflects a limited level of knowledge and understanding of related models, theories and
frameworks.
The use of analytical techniques is also limited.
The degree of accuracy and research abilities are somewhat limited and the
interpretation and the application of findings reflect a superficial characteristic.
A certain level of appropriateness is evident in Harvard referencing in the bibliography.
40-42% Answer reflected is weak and lacks proper focus.
Reflects a high level of poor grammar and spelling errors.
Understanding of subject knowledge, related models, theories and frameworks is poor.
Contextualisation, interpretation, and evaluation are of poor standard.
The degree of accuracy and research abilities are somewhat limited and the
interpretation and the application of findings reflect a superficial characteristic.
Reflects basic level of Harvard referencing in the bibliography.
25-39% Requires more work on overall answering skills.
Very little evidence of appropriate subject knowledge has been reflected.
The evidence of the use of appropriate models, theories and frameworks is quite poor.
The analytical skills and contextualisation is almost non-existent.
Answer produced has little relevance to the assignment briefs.
The overall output is well below the required standard.
0-24% Considerable amount of work is needed as the overall answer it quite weak and unacceptable.

Link of the requirements to the learning outcomes

Requirement Learning Outcome Level 5 Learning Outcome – Level 4 – Accounting and Finance
Assignment One
The report should encompass:
3. An explanation of each stage of the process
involved in the new entrepreneurial venture from
idea generation to implementation, while
identifying of the possible challenges and
opportunities that you may face when going
through the above stages.
4. An assessment of Feasibility, Profitability &
Resource Allocation of the venture using Financial,
Management & Cost Accountancy principles.
1. Demonstrate an understanding of the key stages
in developing an entrepreneurial venture, from
idea generation to commercialisation;
2. Identify and assess the challenges and
opportunities associated with designing and
running an entrepreneurial venture
4. Critically appraise their own level of knowledge,
learning and understanding.
1. Understand the context within which financial
information is prepared and used.
2. Describe and understand the key management
accounting techniques and their role in a range of
decision making scenarios.
3. Recognise and explain fundamental financial and
management accounting terminology.
4. Identify and apply appropriate planning and
decision making techniques to management
problems involving organisational resources.
Assignment Two
1. Identify and assess the changing elements of
the global environment in relation to the
industry you intend entering and discuss how
it can impact the new entrepreneurial
business venture and its industry related
behaviour in terms of opportunities and
threats they (changes) may pose
2. Assess how the government can impact the
policies of the new venture and recommend
ways to overcome any disadvantages
identified
3. Identify and explain key personal traits &
behaviours of entrepreneurs which are
3. Analyse the personal traits and behaviours required
to design and run an entrepreneurial venture;
4. Critically appraise their own level of knowledge,
learning and understanding.
5. Identify and assess the factors which affect general
business behaviour in a constantly changing global
environment
6. Appreciate the complex nature of policy decisions
which often confront businesses and governments in a
dynamic – environment

 

required to design & run entrepreneurial
ventures successfully in challenging conditions
with adequate emphasis on how these traits
and behavioural patterns can be used to
overcome the threats highlighted in the
sections above.
Assignment Three
Using an organisation of your choice, prepare a
presentation highlighting the application of economic
analysis on a new entrepreneurial venture.
Candidates should present their analysis focusing on
the following elements.
1. Income
2. Inflation
3. Recession
4. Interest Rate
5. Exchange Rate
Candidates are also required to refer a wide range of
economic & business resources to support their
answers.
7. Apply economic analysis to current business related
controversies and topics which often dominate the
business press
8. Interpret information from a range of economic and
business sources

Enterprise and Entrepreneurial Management & International Business
Strategy
Student Name:
Student Number:
Assignment One: Written Assignment
Work is assessed according to the assessment criteria

Task Comment Marks
allocated
Marks
Received
Identify the stages involved in the new entrepreneurial
venture
Explain each stage of the process involved in the new
entrepreneurial venture from idea generation to
implementation. When addressing this section,
candidates are required to focus the following
elements in their answers
Business Plan
Cash Flow Forecast
Marketing Plan
HR plan
Operations Plan
Identify of the possible challenges and opportunities
that you may face during the above stages.
03
10
05
Candidates are required to assess the of Feasibility of
the business proposal in relation to Management
Accounting investment appraisal methods
Candidates are also required to assess the potential
Profitability of the business venture by referring to
financial statements of organisation in a similar
context (relevant to the industry)
Candidates are also required to assess required
Resource Allocation by focusing on aspects such as
budgeting, cost apportioning etc.
06
06
06
Structure and presentation of work including use of
Harvard referencing
04
Total 40
Overall comments:
Second marker’s comments:

First Marker: Second Marker: Agreed Mark:
Assignment Two: Written Assignment
Work is assessed according to the assessment criteria

Task Comment Marks
allocated
Marks
Received
Identify at least three changing elements of the global
environment. It is important that candidates focus on
a global context when identifying these elements
Candidates are then required to assess these elements
in relation to the industry of focus, in terms of the
opportunities and threats they pose
Candidates are then required to discuss how it can
impact the new entrepreneurial business venture and
its industry related behaviour. It is imperative that
candidates focus on both threats and opportunities
identified when answering this section
03
05
06
Assess how the government can impact the policies of
the new venture
Recommend ways to overcome any disadvantages
identified
04
04
Identify at least three key personal traits & behaviours
of entrepreneurs
Explain how these can contribute to design & run
entrepreneurial ventures successfully in challenging
conditions
Candidates are required to emphasise on how these
traits and behavioural patterns can be used to
overcome the threats highlighted in the sections
above.
03
05
06
Structure and presentation of work including use of
Harvard referencing
04
Total 40
Overall comments:
Second marker’s comments:

First Marker: Second Marker: Agreed Mark: %
Assignment Three: Group Presentation
Work is assessed according to the assessment criteria

Task Comment Marks
allocated
Marks
Received
Candidates should present their analysis focusing on
the following elements.
1. Income
2. Inflation
3. Recession
4. Interest Rate
5. Exchange Rate
Candidates are also required to refer a wide range of
economic & business resources to support their
answers.
15
03
Candidates are required to follow a professional
format of presentation, structure and language
02
Total 20
Overall comments
Second marker’s comments:

First Marker: Second Marker: Agreed Mark:
Overall total:

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